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The Earth Times | Posted September 3, 2002



Columnists
Sustainability: Key Elements for Sustainable Development provided by social entrepreneurs
> BY PAMELA HARTIGAN
Copyright © 2002 by The Earth Times. All rights reserved


JOHANNESBURG--One of the most important impediments to progress in the five priority areas for sustainable development outlined by the UN Secretary General - water and sanitation, energy, agricultural productivity, biodiversity and ecosystem management, and health - has to do with the lack of democratization of the knowledge and skills needed to contribute to these areas. There is little doubt that we need the intellectual leadership of expert medical and research scientists, engineers, meteorologists, agronomists and the like. But it is no news that he who has specialized knowledge (and usually, it is a "he") can attain greater wealth, respect and security than s/he who does not.


The commitment of social entrepreneurs to social value generation colors the way they use their expertise and talents. The vast majority of these men and women are highly educated professionals. They are medical doctors, engineers, economists, educators, management specialists, lawyers and the like. Any one of them could have chosen to pursue a stellar career in their respective specialized areas. Indeed, many of them were exercising the professions for which they had trained when their new "idea" took possession of them. They gave up everything to implement a different vision of what could be possible. Social entrepreneurs focus on democratizing knowledge and human capacity, the underpinnings of sustainable development.

Richard Jefferson, for example, is a micro biologist and arguably the most cited author in the history of plant science. He advises UN specialized agencies, including the FAO and the Convention on Biological Diversity, as well as the Rockefeller Foundation and the World Bank. But he is also a social entrepreneur who is focused on nothing less than restructuring the dominant problem-solving paradigm in biotechnology. He maintains that while biotech holds real promise for novel crop breeding to improve agricultural systems in the service of humanity, it is unlikely to substantially impact global food security, environmental health or social equity until the way innovation is undertaken becomes democratized, decentralized and diversified - what he calls a 3D Vision.

Food shortages, crop failures, population growth, nutritional deficiencies, environmental degradation and loss of bio-diversity are all perceived as major issues facing us. However, Jefferson maintains that these are only symptoms of the real problem, which lies in the way humans interact with the natural world. The field of modern agriculture, for example, is increasingly divorced from the environmental systems in which it operates. Short-sighted, high-margin commercial interests, rather than food security and fair play, have become paramount in deciding where to focus modern, capital-intensive research and, most importantly. who is empowered to do such research. Thus, small and medium enterprises, so crucial to innovation, transparency and public acceptance, are excluded from the process. This complex scenario keeps biotech research and its potential out of the reach of millions who could benefit from its application, and those who should be innovators themselves.

To challenge the status quo in this field, Jefferson created CAMBIA, based in Australia. For over ten years, it has been able to attract global intellectual leadership among those people and institutions dissatisfied with mainstream research practice. CAMBIA invests and provides enabling molecular technologies and policy that allow those involved in agriculture, particularly in the developing world, access to the tools necessary to craft their own solutions, benefiting from the advances in biotech to address their own needs. CAMBIA's renown scientists spend their time advising, teaching and working in the agricultural biotech communities of the developing world. In its effort to democratize knowledge, CAMBIA has developed a unique and growing database of hundreds of thousands of biotechnology-related patents. The database is an unequalled navigation device that enables scientists and policy-makers to maneuver their way through the minefield of intellectual property constraints.

It is quite astounding for those of us living in urban environments to grasp that almost half the people on the planet make their living from agriculture. The majority of them are farmers in the developing world. Yet most do not own or have secure rights to the land they till. Because they have little stake in that land, men, women and children in these families are among the poorest people in the world. The problem of rural landlessness lies at the root of poverty and related problems, including hunger, ill-health, infant mortality, political unrest and environmental degradation. Everywhere land reforms have been carried out, peasants in large numbers begin to build houses, the rural market comes alive, schools, sanitation, health clinics and other improvements become possible. Birth rates, environmental degradation and premature urbanization decline.

Roy Prosterman graduated magna cum laude from Harvard Law School. He had a rising career with one of the oldest and most prestigious law firms in New York City. Initially, he found the work "fascinating". But he became increasingly disheartened by the expenditure of vast sums of money by corporations on legal fees to defend their interests against consumers. He left the firm, and at the invitation of the Dean of the Law School at the University of Washington, started teaching there. Soon thereafter, he came upon a law review article about land reform in Latin America that changed his life forever. Inspired by a new life mission, Prosterman founded the Rural Development Institute (RDI) on a shoestring. Its objective was to reform the rural land policies of the world's poorest countries so their farmers could gain land ownership.

Today, Prosterman, a true social entrepreneur, is 65 years old. He has been working in land reform for 35 years, focused on building legal capacity in the 35 countries that have sought his help. Because of RDI, 70 million farmers have received land ownership to about 62 million acres, close to 2% of the world's arable land. RDI lawyers are young and committed men and women, willing to work harder at a third of the going salary for US-based lawyers. Prosterman and his colleagues conduct intensive research in target countries. They spend much time doing field work to find out how farmers perceive their situation and what they need. They also meet with key government officials in Ministries of Agriculture and Finance. RDI studies the current legislative structure and incentives, and after a thorough process of data collection involving multiple site visits, it recommends a set of reforms to the country's government.

A snapshot of Prosterman's work in China over the last ten years to build capacity and awareness provides some perspective on the impact of this "lawyer for the landless". China has to feed 1.2 billion people, 22% of the world's population, on only 9% of the world's arable land. To meet this challenge, it must increase crop yields, slow the loss of agricultural land due to urban expansion, and bring some currently uncultivated or environmentally degraded land into sustainable forms of agricultural production. RDI has worked hand-in-hand with the China Institute for Reform and Development to develop and promote the Land Management Law. It is a landmark piece of Chinese legislation that ensures that farmers have 30 year land-use rights, providing long-term and secure private land rights for 900 million rural citizens, 75% of the country's population. RDI has set up regional legal aid centers to inform farmers about their rights, help them in the exercise thereof, advancing the rule of law in the countryside.

Unfortunately, I have had space for two examples only, and there are so many more. Garth Japhet, a South African physician who became increasingly frustrated that his medical skills were doing little to improve the health and quality of life of his patients in poverty-stricken townships. He went on to spearhead "Soul City", one of South Africa's most popular prime time programs that democratizes information on complex development issues. Jose Antonio Abreu, a Venezuelan economist, former cabinet minister and legislator with a passion for music. Abreu created a "musical miracle" for thousands of poor children, opening up a whole new world to those children for whom musical education opportunities have been extremely limited.

The open sharing of knowledge in ways that empower people is about more than just having access to Internet. It's about personalized giving of what one knows, in direct and respectful interface with those who most can benefit from that knowledge. Social entrepreneurs live that kind of interface as the only effective path towards social transformation.

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