The
term "social entrepreneurship" refers
to a distinct approach, a way of catalyzing
social transformation that is independent
of sector or discipline. Deeply committed
to generating social value, these entrepreneurs
identify new processes, services, products
or unique ways of combining proven practice
with innovation, driving through pattern-breaking
approaches to resolve seemingly intractable
problems. Social entrepreneurs work at
the "bleeding edge" of the
market, where the risks are the greatest
but the potential positive social impact
is also enormous. These are men and women
who seize the problems created by change
as opportunities to transform societies.
If these people are such an important
type of leader, what can we do to have
more of them? What factors are critical
for nurturing and supporting social entrepreneurs?
Why is it that over the course of 24
months, and with our own headquarters
in continental Western Europe, we have
found so few late stage social entrepreneurs
in this region? On the other hand, why
is it that in India, Bangladesh, Brazil
and the USA, social entrepreneurship
seems to be in the gene pool?
There
are a couple of immediate and obvious
reasons. There are countries
where citizens simply expect their government
to deal with social and environmental
issues. They pay high taxes to ensure
that this happens. So why should they
bother to become involved? Also, inequity
is not glaring them in the face at every
turn. Certainly it exists, but it has
remained well hidden until recently,
surfacing increasingly as homelessness,
social unrest and crime. In addition,
in many countries there is less tolerance
for the individual who "sticks out" or
is "different" from what is
considered the norm. In Australia, they
call it "cutting the tall poppy".
It is not that social entrepreneurs are
ego-focused braggarts. But they are impatient,
driven and seize every platform to convince
people that their "idea" is
worth trying. Some cultures are less
tolerant of such singular-minded passion
than others.
Given the enormity of the social problems
we face around the world, and given the
fact that governments often are the least
appropriate choice to spearhead and incubate
innovative approaches to the problems
of sustainable development, it is worth
examining, even if superficially, what
happens when government steps aside or
at least tries to. The countries in transition
from socialism to market economies are
a case in point. There, the abrupt transition
of societies to the market economy left
social dislocations and a vacuum to fill
as the dominance of government collapsed.
These are countries where the state did
everything, regulated everything. What
happens as the state recedes? Did social
entrepreneurs suddenly surface and what
kinds of obstacles did they face? Two
examples can shed some light on this.
A decade after the collapse of the Soviet
system, the faltering economies of former
socialist countries have given rise to
a significant group of homeless and unemployed
people. Social services that used to
be provided by the communist system have
eroded as state coffers have dwindled.
The concept of self/mutual help and private
initiative have been non-existent. But
two social entrepreneurs from very different
professional backgrounds have been able
to begin to seize the opportunity created
by the vacuum left by the state, to develop
a sense of shared responsibility among
otherwise indifferent citizens.
Sergei Kostin is a Ukrainian geologist.
Shortly after the disappearance of the
Soviet Union, he became involved in the
restoration of Odessa's major architectural
treasures. To aid with this endeavour,
he set up a series of workshops to improve
skills in carpentry, sewing and icon
painting. But in attempting to rescue
the old buildings of Odessa, he ended
up rescuing instead the exponentially
growing numbers of homeless people, prostitutes,
street children and drug addicts that
roamed its streets. Kostin began the
centre offering a series of workshops
similar to the ones he had run during
his restoration work, seeking to build
the skill base of those who had fallen
on hard times. But the socially disenfranchised
needed more than workshops, he soon discovered.
He founded The Way Home to deal with
the complex problems that have emerged
as the Ukraine tries to transition into
a market economy but clings to outdated
social policies.
The main issue that Kostin stepped in
to resolve was the legal stipulation
that exercise of one's rights as a citizen
such as access to health care, welfare,
as well as voting rights, is dependent
on employment and place of residence.
The Way Home provides a short and long
term solution to a current and growing
problem. In the short run, it acts as
a registration centre for the homeless
and unemployed. Thus, it makes visible
those whom the State refuses to acknowledge.
The centre provides a wide array of services
to these groups, adopting an innovative
approach to reaching them and re-integrating
them into the wider community. The Way
Home also seeks a longer-term policy
solution. Kostin and his colleagues manoeuvre
within the country's legal system to
overturn the antiquated registration
system. However, on a daily basis, they
encounter political and legal roadblocks
purposely set up by the authorities.
His style and practices have threatened
the status quo, and the authorities find
every opportunity to tarnish his reputation.
Kostin has turned to the media to educate
an apathetic public about the growing
problem, alerting the general population
that they, too, could suffer job loss
and ensuing homelessness. Since its inception
in 1998, The Way Home has helped thousands.
In nearby Poland, a democratic system
with strong participation of the citizen
sector did not appear automatically when
Communism collapsed in 1989. Jacek Strzemieczny
saw an opportunity to fill the void.
He founded the Centre for Citizenship
Education (CCE) to address the need for
steady but deep changes in social attitudes
by giving civic education new meaning.
The CCE organization concluded that the
school experience should give young people
a sense of confidence in their own thinking
and judgement, confidence in their own
resources, and knowledge about the possibilities
to exert influence on matters connected
with their local community, their country
and the world.
The CCE encourages open dialogue between
local and government officials, school
administrators and students to improve
the quality and relevance of what is
taught in schools. This includes changing
the teaching methods as well as content.
The CCE began by supporting teachers
in learning the active teaching method,
including providing them and their students
with appropriate materials. To gain the
support of the local authorities, teachers
demonstrated the effects of their teaching,
involving the local community and students
in this task. Volunteerism and civic
participation have dramatically increased
since CCE's expansion across Poland,
and the Ministry of Education in 1999
announced that the civic education curriculum
developed by CCE is the best skill curricula
associated with Polish education reform.
Kostin began his efforts eight years
after Strzemieczny. The latter has been
able to have a rapid and forceful impact
on promoting civic participation and
strengthening participatory democracy
across Poland by facilitating a multi-stakeholder
approach. One might predict that in another
five years, Kostin, likewise, will have
had similar impact, although the going
is rough for him at present.
There are five social entrepreneurs
from Eastern Europe in the Schwab Foundation's
network for outstanding social entrepreneurs
(three are women). It has been much more
difficult to find any late stage social
entrepreneurs in Western Europe, or in
other industrially advanced countries
like Australia, New Zealand, and Canada.
It is not that they are not there. It
is that they are at a very initial stage
in their development. I have my own theories
as to the origins of the disparity. I
leave the reader to his or her own reflections
and research.