| JOHANNESBURG--The
sprawling white tents behind Sandton Square have
already been visited by 3,000 excited members
of the media looking for entry into the much-anticipated
World Summit for Sustainable Development. Although
the big crunch of media applications took place
in the first few days of the summit, media representatives
from specific delegations, smaller countries,
and
a few other latecomers are still trickling into
the center looking to have their green media
badges printed. Nic Gowing of BBC World, a late
arrival
yesterday, commented, "Summits can be difficult,
a lot is happening behind closed doors." But
the accreditation process, "was easier than
most events I've attended," he said. Gowing's
positive experience in obtaining his media credentials
can be attributed to the dedication, experience
and pride of the people working behind the scenes
to support media services.
Sonia
Lecca, Chief Media Accreditation & Liaison Officer
of the United Nations, has been coordinating activities
between UN members and the local staff mobilized
to help in the media accreditation process with application
screening, data entry and picture taking. She is
supported by over 80 volunteers, staff and students.
Valerie Semplecino, a key member of Lecca's team,
can be found daily handling stacks of applications
and solving the problems of hundreds of journalists
and photographers.
"Screening the media can be a difficult
task," commented Lecca, who has
had to turn some people away-because
they did not represent media organizations,
or otherwise failed to meet the accreditation
criteria. Some are asked to come back
at a later time in order to allow the
accreditation staff to search directories,
conduct Website searches or examine other
sources. Background checks are critical
for security reasons. Lecca said, "There
is more than meets the eye in this process,
as we are giving the media access to
heads of states."
Abdellatif Kabbaj, Information Officer
for the Media Accreditation and Liaison
Unit of the United Nations, and his team
at the Sandton media center are responsible
for answering journalists' questions,
putting them in touch with delegates,
and coordinating press conferences. His
team supports both media constituencies:
visual and print media. His 25 assistant
liaison officers accompany journalists
wishing to capture video footage on summit
proceedings and plenary sessions.
Long
hours at the media center, where he
has at times worked from 6 AM to midnight
to kick off the summit, and his experience
mean that Kabbaj brings a unique perspective
to his work. "I myself was a radio
and television reporter," he said, "and
I have experience dealing with over 12,000
journalists. I know journalists are excited
to have a dialogue with someone who understands
what a journalist needs to have."
Lecca
and Kabbaj face a monumental challenge,
but both are confident and seem comfortable
with their task. With the UN for the
past 31 years, Lecca believes the organization's
accumulated collective experience is
making her job easier. Kabbaj, who has
been with the UN for 22 years, said, "This
is the first time that such a large number
of media from all over the world have
gathered to cover the summit and bilateral
meetings. Therefore, our task is enormous,
but we are used to that with the experience
that we have from UN headquarters, as
well as from other conferences."
For
the South African volunteers working
at the accreditation desk, the Johannesburg
summit is a source of national pride. "The
host country has been very generous and
the locals realize the importance of
national mobilization," said Lecca.
Mabuyi Mtshali, one of the volunteers,
went on to explain, "What is important
is that South Africa will benefit a lot
in terms of increased visibility, job
creation and technology for youth because
of the summit."
Some
volunteers are not only proud of their
contribution to their country,
but also understand the significance
of the media presence at the summit.
Patricia Khumalo, another volunteer,
explained the importance of her role, "The
media is the best communication to the
outside world, especially in places where
there are no TV's."
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