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The Earth Times | Posted September 3, 2002



Columnists

Beyond Bugs and Drugs:Health Promotion by Social Entrepreneurs
> BY Pamela Hartigan
Copyright © 2002 by The Earth Times. All rights reserved


JOHANNESBURG--In my former life as a professional at the World Health Organization, I was among a handful of senior managers who were social scientists, not medical doctors. I recall with amusement a discussion I had with a colleague, a well-known epidemiologist in tropical diseases. He was struggling with the concept of health promotion as a strategy for preventing malaria. At one point, he threw his hands up in frustration, and blurted out, "I don't get any of this health stuff. Diseases, okay, I can handle that, but health, no idea." In fact, back then, I used to tease my boss that the "World Disease Organization" would have been a name that reflected more accurately WHO's competencies.

 

Don't get me wrong. I love the WHO, what it stands for, and when I am sick, I want a medical doctor, not some social scientist, to tell me how to prevent illness. Certainly, there have been dramatic improvements in disease prevention. Besides vaccines and drugs, advances like pasteurisation of milk, chlorination of water have saved the lives of millions and helped raise life expectancy everywhere. Smallpox has been eradicated and polio eradication is around the corner. But despite the number of diagnostics, drugs, and vaccines developed during the 20th century, medical researchers and practitioners continue to struggle against not only familiar diseases but also an ever-growing number of emerging infectious diseases such as HIV and hepatitis C. Why is it that despite over a century of efforts, we appear unable to sustain a successful response against long-standing, emerging, and re-emerging diseases?

In searching for reasons, one that surfaces is that the dominance of germ theory locked infectious diseases into biomedical theories of causation. Thus, most medical experts have had difficulty broadening their vision to incorporate an examination of social and environmental conditions that explain why a disease occurs in the first place and how it could be prevented effectively. Certainly, the evidence is incontrovertible: exposure to contaminants released in the air, water and soil may be the primary cause of illnesses ranging from cancer and anaemia to infertility, mental retardation, neurological, gastrointestinal and endocrine disorders, asthma and compromised immune systems that may in turn interact with communicable diseases.

The major structural impediment to the elimination of infectious diseases, including water and air-borne diseases, is poverty. Structural inequalities, including where and how people live, must be addressed, and the tools to do so defy reductionism … it is about more than bugs and drugs.

For me, in turning my attention to work with social entrepreneurs, it was enormously refreshing to discover that they are excellent health promoters. Even if they began working in areas that had nothing to do with disease or health, the effects of their work have important health repercussions. Conversely, I am fascinated with the medical doctors who have recognized the limitations of their ability to create health, and have dramatically re-oriented the way in which they live up to the Hippocratic Oath.

An outstanding case in point is that of the Indian medical doctors, Dr.Raj Arole and his late wife, Dr. Mabelle Arole. Both had received their training in the best medical institutions in their country and in the USA and were committed to provide health for the Indian poor. Upon their return from the USA, they were invited by a local political leader in Jamkhed, Maharashtra state, to set up a hospital to take care of obstetrics and other emergencies. When the Aroles explained their intention of working with the people to improve their health through preventive programs, the leaders were not impressed. However, having no other doctors willing to work in this remote area of the state, they emptied a dispensary in the middle of a cattle market and provided a couple of sheds to start the hospital. This was over thirty years ago, in 1970.

Using curative services as an entry point, the Aroles came into contact with more and more village people. It soon became evident that poor people were not interested in health. They were interested in relief from other pressing needs, water, jobs and food. So, setting aside their curative agenda, the Aroles began to concentrate on the villagers' need for safe drinking water. They identified an NGO involved in drilling tube wells and mobilized funds from a church mission to undertake this effort. But the Dalits ("untouchables") were concerned that they would not have access to the water if the well were in the main village.

Similar to social entrepreneurs everywhere, the Aroles sought a creative solution. They used a traditional practice to solve the dilemma. A water diviner was taken into confidence and asked to walk through the whole village but divine water mainly in the Dalit section. Over 150 tube wells were drilled in Dalit areas of villages. The Aroles began to gain the confidence of the most marginalized of the poor. But attaining health improvements also required a change in people's attitudes towards religious, political and caste differences. The Aroles started organizing volleyball games as a way of getting people together and breaking down the barriers. Over time, these games became the meeting place for more serious discussions on village development among all.

Can you imagine your average medical practitioner bringing in a water diviner and organizing volleyball games as a way of improving health?

In the mid 1970s, the Aroles stumbled upon an innovation that transformed health delivery and changed the lives of the surrounding villages forever. They had grown increasingly frustrated with the failure of auxiliary nurse midwives (ANMs) to influence the health practices and beliefs of the people in the villages to which these women were assigned. The villages needed someone who could really communicate with villagers. The Aroles convinced community leaders that their own women were better suited to reach out to neighbors to improve their health conditions. The village leaders reluctantly agreed and nine women were initially identified to participate in the training process. They came from different castes and had never left their homes. Prejudices ran deep among them, and at first they found it difficult to even eat together. But soon they discovered they had more in common than differences.

Through this process with the first 9 women, and gradually with more, the Aroles proved that poor illiterate and in most cases, low caste women can be more effective primary health care providers than trained nurses or literate men and women who do not understand the reality of the villages in which they work. Today, thousands of village women in over 300 villages have learned how to address common water borne illnesses such as diarrhoea and cholera. They have learned how to immunize, how to provide women with pre-natal care, support family members in child delivery for low-risk births and post-partum care, as well as provide guidance on nutrition and other health information.

But what has happened in relation to illness and death over the last 30 years in these 300 villages? The infant mortality rate has dropped from 180/1,000 in 1971, to 19/1,000 in 1999 (compared to 72/1,000 in 1999 in India as a whole); maternal mortality was reduced from 650/100,000 in 1971, to 174/100,000 in 1999, (410/100,000 was the average in India in 1999); rates of child immunization increased from 0.5% in 1970 to 99% in 1999, as compared to 78% coverage in India in the latter year. Malnourished children dropped from 60% to 5% in that period (today, 52% of Indian children are malnourished). The Arole's efforts also achieved significant declines in leprosy and TB prevalence rates. They have stimulated and supported villages in their provision of safe drinking water, construction of dams and forestation programs. Credit programs have been widely established and major changes in the local political processes have eroded control of the dominant elites and given way to local democracy.

All of this has been about health and sustainable development. To get there, it took thirty years and two social entrepreneurs who, despite being well-prepared medical professionals, divested themselves of the power and privilege of the medical profession and shared their knowledge of health promotion with the poor. Neither one ever wore a white robe or a stethoscope around their necks, all symbols of the medical establishment which distance doctors and nurses from the people they serve. They risked breaking out of the security of a profession that feels most comfortable with illness and ventured into the unknown territory of health.

(Note: Pamela Hartigan is Managing Director, Schwab Foundation for Social Entrepreneurship in Geneva.)

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