Latest Press Release on advertising

Connecting Through Emotions Might Be Key to Advertising This Holiday Season
CHICAGO, Nov. 16 /PRNewswire/ -- To combat the stress among holiday shoppers, marketers must ramp up their advertising to elicit more positive emotions, say two academic experts. According to new research by Aparna Labroo of the University of Chicago Booth School of Business and Der...

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DDB Worldwide's London Agency Named Top Agency by The Gunn Report 2009
NEW YORK, Nov. 18 /PRNewswire/ -- The Gunn Report has once again named DDB Worldwide's London office Most Awarded Advertising Agency in the World. It is the third time in the history of The Gunn Report that DDB London has been ranked No. 1, making DDB the first-ever agency to ...

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Kettle Brand® Potato Chips Named to Advertising Age List of Hottest Brands of the Year
PORTLAND, Ore. - Joining the likes of Microsoft’s Bing and The Beatles Rock Band, Kettle Brand® Potato Chips, one of the fastest growing brands in snack food, made its debut this week on Advertising Age’s list of the “Hottest Brands of the Year.”

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Elias/Savion Public Relations Adds Two Practitioners to Growing PR Practice
PITTSBURGH, Nov. 17 /PRNewswire/ -- Elias/Savion Advertising, Inc., an award-winning, full-service advertising and public relations agency located in Pittsburgh, PA, continues to grow its public relations practice with the appointment of two PR practitioners: (Logo:

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Innovative Initiative Puts Coors Light in Middle of Football Action for TiVo Users
CHICAGO, Nov. 17 /PRNewswire/ -- Coors Light, "The World's Most Refreshing Beer," and TiVo today announced a first-of-its-kind advertising program that will make Coors Light a prominent presence on the TiVo user interface during NFL telecasts. The advertising program debu...

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ARRIS Demonstrates Advanced Addressable Advertising Services at the CableLabs(R) November Advertising Interop
SUWANEE, Ga., Nov. 17 -- ARRIS (Nasdaq: ARRS), a global communications technology company providing voice, data and video solutions, today announced that it has successfully concluded a series of Advanced Advertising use cases at the CableLabs® Advanced Advert...

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Hydrogen Unveils New Ads for Solar-Simulation Products from Agilent’s Electronic Measurement Group
SEATTLE - Development of sophisticated green technologies requires advanced testing products, such as those from Agilent’s Electronic Measurement Group. New print and banner ads from Hydrogen Advertising communicate to engineers that Agilent offers solutions capable of delivering real-

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AGL to Launch Outdoor, Full HD Digital Signage LCD Monitor Series
HSINCHU, Taiwan - As LCD monitors become more commoditized, there is an increasing demand for applying them as advertising display media or digital signage boards. However, due to brightness, life time or operation temperature limitations, users generally find it difficult to use regular LCD

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Sigma Systems Demonstrated Multiple Advanced Advertising Use Cases at CableLabs(R) November Interop
TORONTO, Nov. 19 /PRNewswire/ -- Sigma Systems, an industry leader in Advanced IP Service Fulfillment solutions, announced today that it participated in five live demonstrations for Advanced Advertising last week at the CableLabs® A...

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SiboneyUSA Takes Home the Silver at the 2009 Medical Marketing & Media Awards
MIAMI, Nov. 19 /PRNewswire/ -- SiboneyUSA, a leader in the Hispanic Communications industry, won the Silver Award for Best Overall Advertising Campaign in Consumer Press for its inspiring and captivating campaign, the Power of the Human Voice (El Poder de la Voz), for Blue Cross and ...

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Social Media Explosion: Americans are Redefining Their Lives Online and Offline With Social Media Tools
NEW YORK, Nov. 19 /PRNewswire/ -- Americans have dramatically integrated social networking tools into their lives. Euro RSCG Worldwide, one of the world's leading advertising and marketing agency networks, conducted a study on how people use the ever-changing options in socia...

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FourthWall Media Products See Broad Application at CableLabs(R) Advanced Advertising Interop
PLANO, Texas, Nov. 17 /PRNewswire/ -- FourthWall Media(TM) (formerly BIAP), the media company driving a creative revolution in interactive TV, today announced its successful participation in the CableLabs® Advanced Advertising Interop event held last week in Louisville, Colo....

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Concurrent and FourthWall Media Deliver Industry's First Comprehensive Advanced Advertising Solution
ATLANTA and PLANO, Texas, Nov. 17 -- Concurrent (Nasdaq: CCUR), a worldwide leader in video and media data and advertising solutions, and FourthWall Media(TM) (formerly BIAP) today announced a partnership to deliver the industry's first comprehensive, end-to-e...

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BlackArrow and FourthWall Media Demonstrate Addressable EBIF Advertising at CableLabs(R) Advanced Advertising InterOp
SAN MATEO, Calif. and PLANO, Texas, Nov. 17 /PRNewswire/ -- BlackArrow(TM), a leading worldwide provider of advanced advertising solutions for New Television platforms, and FourthWall Media(TM) (formerly Biap), the media company driving a creative revolution in interactive TV throug...

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24 Companies Participate in Advanced Advertising 1.0 Interop at CableLabs®
LOUISVILLE, Colo. - CableLabs® recently hosted the industry’s largest and most comprehensive Advanced Advertising Interop to date. Held in conjunction with Society of Cable Telecommunications Engineers (SCTE) DVS/Working Group 5 and Canoe Ventures LLC, the interop was the latest in

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Rentmatic Automates Rent Management with New Online Tool
The new Rentmatic makes it easier for landlords and tenants to work together./I/P PSan Francisco, CA (PRWEB) November 17, 2009 -- Landlords have long had a simple problem: how do they easily handle the everyday tasks like updating tenants on repairs, collecting rents and advertising vac...

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AdSafe Announces Commercial Launch of the World's First Brand Protection Firewall for Advertisers
NEW YORK, Nov. 19 /PRNewswire/ -- AdSafe Media, the leader in online advertising brand protection and risk management, today announced the commercial launch of its Brand Protection Firewall. Using the AdSafe firewall, marketers and agencies can easily set parameters for the type of ...

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Adtegrity.com Reports Third Quarter Results
GRAND RAPIDS, Mich., Nov. 19 -- Adtegrity.com (Pink Sheets: ADTY), a Grand Rapids, Mich.-based company specializing in Internet advertising networks and services, today reported its results for the third quarter ended September 30, 2009. The Company...

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Spot Runner Launches Malibu Media Platform
LOS ANGELES, Nov. 19 /PRNewswire/ -- Spot Runner today announced the launch of the Malibu Media Platform, a web-based technology platform that improves the process of buying and selling television advertising to benefit media sellers, ad agencies and their clients. Malibu offers me...

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Ad Council Unveils New Website to Further the Reach of PSA Campaigns Through Social Media
NEW YORK, Nov. 19 /PRNewswire/ -- The Advertising Council, the leading producer of public service advertisements (PSAs) in the United States, announced today that they have developed a new website, My Ad Council (www.MyAdCouncil.org

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Dynamic Logic Launches Optimization Tool, Delivering Real-Time View of Online Ad Campaign Performance
NEW YORK - Millward Brown’s Dynamic Logic, the leader in measuring digital advertising

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MMA Updates Definition of Mobile Marketing
LOS ANGELES, Nov. 17 /PRNewswire/ -- What: The Mobile Marketing Association (MMA), the premier global non- profit trade association established to lead the growth of mobile marketing and advertising and their related technologies, toda...

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Adknowledge Acquires Ad Network Business of SocialMedia.com
KANSAS CITY, MO -- 11/18/09 -- Adknowledge, the largest privately-held advertising network, announced today that it has obtained the advertising business of SocialMedia.com. The move strengthens Adknowledge's position as the leading monetization pl..

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Magic Call Button Rolls Out Click-to-Call Business Intelligence Tools
To provide companies with better business intelligence tools, Trade Winds Advertising has introduced a new click to call and contact software-as-a-service, Magic Call Button, with an interface that not only connects online businesses with website visitors by telephone, but can also deliver a ...

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Merisel, Inc. Announces Third Quarter 2009 Results
NEW YORK, NY -- 11/16/09 -- Merisel, Inc. (PINKSHEETS: MSEL), a leading provider of visual communications and brand imaging solutions to the consumer products, retail, advertising and entertainment industries, today reported financial results for t..

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