DAVOS, Switzerland-- Pius
App is a board member of Davos/Klosters Mountains
Cooperation, which runs the six major ski areas
in this stunningly beautiful Alpine region.
He makes it his business to know what goes
on around here.
"The
Spirit of Davos has changed in past four or five years--
but not because of demonstrations, but because business
is tougher now, they don't have enough time to go skiing," he
said the other day. "I mean they have their meetings,
and their appointments. Ten years ago, in my opinion,
was completely different. It's 98 percent business
now. Of course, we would prefer to go back to a time
like 10 years ago, and I think for the participants
themselves it would be nicer too."
His reference was
to the thousands of high-level participants at
the annual meeting of the World
Economic Forum who have gathered here each year.
Thirty-two years ago when Klaus Schwab founded
a small conference for European managers that would
one day become the WEF, the "Spirit of Davos" meant
a conference where the CEOs of some of Europe's
biggest companies could bring their families; that
was when 50 percent of their time was spent on
leisure activities, getting to know one another
socially.
Where has the Spirit of Davos gone? This year
to New York, a city whose business schedule reflects
more realistically that of the conference. Here
in Davos, though, everyone is wondering if it will
come back. Some want it to, others have had enough
of fences, dogs, and soldiers with guns.
Schwab has called this move a gift to New York,
having been in the city on September 11 when the
World Trade Center was leveled by planes hijacked
by terrorists from the Middle East. He envisions
holding the WEF in New York not only as a show
of support for the beleaguered city, but also as
an ideal setting to tackle terrorism issues. But
there were other reasons why the conference took
a hiatus from Davos.
"I remember 10 years ago, or even 15 years
ago when you went skiing during the WEF I always
came home with five cards of people that I had
met on the ski lift, or on the pistes; inviting
me to South Africa, inviting me here or there,
of course I was younger then," said Susanna
Gysi, a college teacher and mother. "People
that participated in the WEF went skiing during
their time off or when the WEF stopped over lunch
for three hours each day so they could go skiing.
And really you met them on the pistes; in the hotel
bars you could speak to them. You had an exchange
of opinions with the so called normal locals in
Davos. But that has absolutely gone away. The people
that now participate, they are guarded against
the environment against the opponents, against
the locals."
Gone are the days of three-hour lunches, the WEF
has now reached a world class category of conference--where
participants are tightly scheduled (last year some
days had as many as 380 different meetings), and
even more tightly protected. Worried about gathering
protesters, the local authorities heightened security
at the last meeting in January 2001. Protesters,frustrated
at being unable to demonstrate in Davos--even the
train service was stopped for a day--rioted in
Landquart and Zurich causing several hundreds of
thousands of Swiss Francs in damages. Davos, for
all that it is the largest ski resort in Europe,
boasting over 24,000 hotel beds, is still a small
town, with only one road in and one road out. In
the winter this is also complicated by the 8-12
feet of snow the town, which is the highest town
in Europe at 1,600 meters (about 6,000 feet), gets
annually.
"The idea is not to build a fortress around
Davos in 2003 as it was in 2001," said Klaus
Huber, Minister of Economy for the Graubünden
Canton Government, in which Davos is located. "The
idea is to have open and safe platforms as it was
in the years before. But if there are protesters,
we have to make sure that this happens in a controlled
fashion, whether that's possible or not."
"Let's not beat around the bush--here the
main problem was on who was going to finance security," said
Armin Egger, Director of the Davos Tourismus, a
private company that runs the conference center
where the WEF is usually held, and is charged with
promoting tourism in Davos. Last year the CHF 7.8
million (the equivalent of nearly $6 million) in
addition security costs was split: 3/8 paid by
the federal Swiss government, 3/8 by the government
of Graubünden, 1/8 by Davos and 1/8 by WEF.
These charges were in addition to the cost of the
involved local police of Graubunden.
"It was also a question of time. Switzerland
is more basically democratic than most places,
and for an outsider it might be funny to consult
every one, hold a referendum for what sometimes
seems like a little thing. But they have to do
that here," said Egger. The debate on whether
to again host the WEF came late this year and focused
on how the financing of security was going to be
divided. "So they were running out of time,
and of course, I think after September 11 every
one was a little more sensitive."
Even before September
11, the Swiss government had been wary about
security. Last year's riots
were not the only protests that ended badly in
Europe. The Swedish police shot three protesters
in Güttenberg during a European Union Conference
in June, and the Italian police shot and killed
one protester at the violent riots surrounding
the Group of Eight world leaders conference in
Genoa in July, not to mention recent protesters
in Melbourne, Australia and Montreal, Canada.
"The reason why it is New York this year
is not the root cause of what happened in Landquart
and Zurich last January, because that could happen
the same way this year again," said Huber. "This
issue is more what happened in the meantime in
Genoa, Güttenberg, Saltzberg, etc, New York--the
terror in September. The conclusion of these events
lead to what's going on right now. It was not a
question of whether we could do it, it was in making
it a safe environment, in getting police form different
Cantons, and all this has to be in balance with
WEF 2003."
Switzerland is
divided in to 24 Cantons, or states, and lacking
a national police force, Graubünden
must borrow available police from states as far
as Geneva to protect the WEF.
It's not a question of money, Huber said, denying
reports that the Swiss government had balked on
paying up to CHF10 million (about US$7 million)
for security and additional costs, but rather a
question of getting the police forces from the
other Cantons in a year where Switzerland had many
large events, such as the Swiss Exposition which
will involve four Cantons and will be held for
the first time since the 1960s, that have already
stretched the police forces.
"We had assurances from the Swiss government
that they would be able to meet security costs," said
Charles McLean, spokesman for the WEF in Geneva. "We
had discussions on political, federal, and Caontonal
levels about security protection. Protecting a
meeting like ours after September 11, they, understandably,
had some concerns."
Two recent studies have been done on the impact
of the WEF on Davos. One, concluded last month,
prescribed more openness in its dialogue. The other,
yet to be finished, will look at the economic impact
comparing last year's WEF conference to this year
without it.
Certainly one industry in Davos affected by five
day-conference that typically runs Thursday to
Tuesday, effectively taking up two weeks of tourism
time, is the ski industry.
"What we would like is if the WEF started
Monday and ended on Friday, for example," said
App. "The schools have a holiday to do some
winter sports, about two weeks, and this period
starts end of January- beginning of February and
this is the main season for us because then parents
come with their children. So for us it would be
good if the WEF were, say, in the middle of January,
something like that would solve the problem. "
Last year, said
App, the ski industry lost over one million Swiss
Francs during WEF, because no
one skis anymore during that time. "I think
the people that are here with WEF really don't
know that it's possible to go and ski here. That's
something that I would like to change, to sometimes
go up in the mountains."
At the same time
the four and five star hotels will be hurting
this year without the WEF. "We
have received 500,000 CHF from the government budget
that would have gone to the WEF," said Egger. "So
we got this money to do some extra promotion to
fill the gap that the WEF will leave. It will leave
a big gap, especially for the high quality hotels
given how the announcement came so late, and so
suddenly."
One of the centers for socializing and events
during the WEF is the five-star Steigenberger Belvedere
Hotel located on the main promenade near the Congress
Center. Last year one of the 180 events held at
this hotel was reception hosted by US President
Bill Clinton for 35 heads of state; this year no
such parties have been booked so far.
"I'm pretty convinced that we will still
be fully booked, it's not exactly the same clientele
as it is during the WEF, because during WEF we
host about 20 heads of state, and hotshots in the
economy and business, so it will be different," said
Ernst Wyrsch, General Manager of the Steigenberger
Belvedere. "If it's a time-out for one year
we can live with it, if it's longer then we'll
have a hard time."
The WEF has grown each year; last year there were
more than 2,000 participants. In New York this
year even more are expected, some 3,000 people.
Schwab usually limits the number of participants,
but this year in New York is not only exceptional
in its venue and program, but it also offers an
opportunity to expand the conference a little.
"We are expecting more people from South
and Latin America and Asia then we usually get," said
McLean. "I guess it's easier for them to get
to New York."
The WEF is one
of the largest conferences held annually in Davos,
not in terms of numbers, but
in terms of preparation, media coverage, and security.
The ski resort figured in Thomas Mann's "Magic
Mountain," and has been used as a locale in
a number of movies over the years.
Davos, as it was at the turn of the century, is
still a large medical center, hosting many medical
conferences throughout the year. It also hosts
the world snowboarding championships annually,
as well as speed skating and cross-country skiing
events. But it is the WEF that gets it the most
amount of international attention : the cover of
Time magazine, 15 pages in Newsweek Magazine, and
daily coverage from major American television media,
for example. It has become a global conference,
rivaling anything put on by the UN, but in such
an environment it is increasingly difficult to
limit the number of participants and keep the intimate
Spirit of Davos.
"One has to realize that the members of the
WEF, they are our guests, and all they want to
have is their meeting up here. But our surroundings,
all of the difficulties the past two to three years,
have been really disturbing those people who want
to meet here. We have to have a base again where
they can meet safely and comfortably, with a good
feeling--a safe feeling. And we have to show them
that we are responsible that we give them the hospitality
they are looking for," said Hanspeter Angerer,
owner of the three Intersport stores in Davos and
President of the Davos Tourismus Board.
Angerer, who has lived in Davos all of his life,
expects that the economic impact of not having
the WEF in Davos will be minimal. Some of the conference
rooms have already been rented to a large international
bank. Although, some of the stores in Davos were
taken by surprise at the last minute decision not
to have the Forum here. Angerer, whose stores always
do less business during the WEF, is not the only
store owner effected by the WEF, or this year by
its absence.
"We ordered a lot of high quality stock before
the announcement was made," said Hans Sprecher,
owner of the Hat and Congress Shop on the Promenade. "I
don't know now how we will sell all of it. Davos
has a different personality each week, one week
snow boarders, the next doctors, and, of course,
the WEF. We have to order stock to serve them all,
but some how I don't see the snow boarders buying
up the extra Burberry's, or similar, stock."
It's hard to tell what the general consensus is
in this small resort of fewer than 10,000 permanent
residents. A recent poll showed that 60 percent
of Davos residents want the WEF to come back, and
the Davos Parliament voted 14-3 to have it back
again in 2003.
"I think that the big hotels and the tourism
board and all of them, they want the WEF, but if
you ask the average person on the street, they
don't care. In fact it would be a lot less hassle
if it weren't here," said Dr. Peter Wurthmann,
a physician at one of the eight local clinics in
town.
On thing for sure, if it does come back to Davos
it won't be in the same form as last year. The
Swiss government is working to find a way to avoid
protests, and integrate them into the Forum. It
has until the end of the WEF meeting in New York
to tell Schwab if it is possible to have it back
again next year.
"Because Davos was treated like a fortress
last year the people that lived there also had
some difficulties, unsafe feelings. These unsafe
feelings are something that we cannot accept because
we live in a democracy. A lot of people had real
difficulties with the situation, and we understand
that," said Huber. "For the next year
for them we will make sure that we can find, probably,
a better solution."
While no one can force someone as busy as Bill
Gates to ski, or the Prime Minister of Malaysia
to recite his dinner conversation for the sake
of transparency, most of the people in Davos and
in the Swiss government agree that a toned down,
more informal meeting is more appropriate for a
venue like Davos. Shop keepers and restauranteurs,
not to mention the ski areas, would also appreciate
more emphasis on leisure time.
"I like foreign people to come, I like managers
to come and see the place but now they don't see
where they are. I don't even think they know where
they are. They're in a huge hotel, 6 o'clock this
place, 7, 8 another place. I don't even think they
know that they are in Davos except when they are
in the Congress Hall and there is the meeting," said
Monique Maes, co-owner with her husband of Restaurant
Cafe Neue Liebe on the Promenade. Last year, she
said, her first indication of how much the WEF
changed was when an insurance salesman came to
the restaurant offering riot and protest coverage.
But with so many world leaders, and Europe's anti-globalization
protesters growing in numbers each year, an idea
of an informal WEF may be unrealistic.
"I would like it to come back, but for me
it would be ideal if it were in a small context,
and less political. You know sometimes you had
about 40 ministers or heads of state; it was all
about politics," said Gysi, who said that
if next year turns out to be anything like last
year she would send her six-year old daughter to
her parents house during the WEF, for fear of violence.
"The WEF is too big it's blown up, it's hard
to find rooms for them, hard to keep security the
way it should be," she said. "It costs
a lot of money the security, and the normal shops,
the normal people they don't do business with them
any more. I would be very surprised if it did come
back to Davos, but I would be very happy for it
to come back smaller, say half of what it is now.
Not like it was in the very beginning, but like
10 years ago, that would be perfect. Security has
changed all over the world. You fly to New York
now, it's not like flying there a year ago."
As Davos celebrates its first major snow of the
season, just in time for a gathering of 4,000 cross
country skiers, the town is gearing up for the
start of the tourist season in December--this year
minus the piles of fences ready to go up for the
WEF.
"The WEF was founded here, it grew up here," said
Egger. "It is like a child of Davos, it belongs
to Davos, it was brought up here. And the title
WEF Davos in New York, world wide you are talking
about Spirit of Davos, so yes we'll miss it and
are sad it's not here this year, but we will be
happy to have it back in 2003." The WEF New
York meeting will keep the name Davos.
But the question remains whether the child has
not outgrown Davos, and even the Spirit of Davos.
Can Klaus Schwab replicate the intimacy of a Swiss
village in New York?
The conference rooms at the Waldorf Astoria are
being renamed after the conference rooms in Davos;
Jakobshorn, and Parsenn this year will only be
conference rooms. The Swiss consulate in New York
is preparing to throw the traditional Country Reception,
last year given by Saudi Arabia, on the opening
night of the WEF in New York, another link to home.
But what happens when the child grows up and makes
its way into the world alone? It remains to be
seen if the WEF can keep with the intimate frame
work of its past, and its new form of the present
and future.
Still, the World
Economic Forum can expect significant protests
in New York. "Public Eye on Davos," a
nongovernmental organization says it "aims
to provide informed criticism of the World Economic
Forum and the neoliberal policies it promotes." Until
this year, "Public Eye on Davos" organized
meetings in Davos. Now it plans to organize discussions
between representatives from both northern and
southern countries on "the negative impacts
of a globalization that only represents economic
interests, and the social and environmental development
alternatives."
The "Public Eye on Davos" is
coordinated by the Berne Declaration, an independent
organization
supported by 16,000 members and based in Zurich
and Lausanne, Switzerland. Since 1968 the Berne
Declaration says it has campaigned for fair and
environmentally sound North-South relations in
Swiss politics, economics, culture and consumption.
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