Coca-Cola Strengthens Commitment to Sustainability
Coca-Cola has committed to becoming a global leader in the drive towards sustainable business practices and has released a new merchandise display program designed using fully recyclable racks to further this commitment.
Dubbed 'Give it Back' racks, the new family of 100 percent recyclable merchandise display shelves will eventually be used in retail stores across the U.S.The attractive new freestanding units are manufactured using corrugated cardboard that is easily recyclable and are designed to bring sustainability to mind among shoppers.
The displays are part of Coca-Cola's new closed-loop retail equipment program that is the first of its kind in the industry and will be recovered by the company, then reused or recycled.
''Coca-Cola recovered 400 million pounds of cans and bottles in the U.S. in 2010, yet we want to do more,'' said Gary Wygant, vice president of business development for Coca-Cola.
''By creating a 100 percent recyclable merchandise display rack, Coca-Cola is asking grocery and convenience stores to join our sustainability efforts by returning or recycling our racks, just like we ask consumers to return or recycle our product packaging.''
Scheduled to be in widespread use by late 2011, the Give It Back racks are currently being tested in select markets. Other display racks, including a model made from 100 percent recycled PET plastic, will be introduced over time.
All of the new recyclable racks are designed to grab the attention of the consumer and will be outfitted with information that emphasizes their sustainability. Over time, their use will significantly reduce the amount of waste that Coca-Cola's products and packaging displays contribute to landfills.
By 2020 Coca-Cola plans to be the industry leader in sustainability and environmental stewardship initiatives in areas related to packaging and a number of other retail-related items. Today, research by the Hartman Group indicates that more than 70 percent of consumers regularly consider issues of sustainability when shopping.
For more information, please visit www.thecoca-colacompany.com.