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The Earth Times | Posted February 22, 2002


Profiles
Alain Ducasse likes natural foods

> BY JACK FREEMAN
Copyright © 2002 by The Earth Times. All rights reserved


It's the newest toast of New York. Restaurant Alain Ducasse, at 155 West 58th St. in Manhattan (the Essex House), has been hailed by food critics as elevating fine dining in the city to new heights, not only for its luxury but also for its magnificent French food based on superb American ingredients. The New York Times awarded the restaurant four stars, its highest rating.
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It is also one of the most expensive restaurants in the world, but that is something that chef/owner Alain Ducasse shrugs off as unavoidable. Interviewed by The Earth Times in the restaurant, Ducasse said (in French) that what's important is not the price but what tastes the best. What he aims to give the people who come to his restaurant, he said, is "the best, most pleasurable experience of their lives." That is why, he continued, his budget includes a item for 1,000 white roses every week. That is why the restaurant has only one seating each night, so that diners can take as much time as they want, so they can lose themselves in the experience and forget about the world outside.

"My job," he said, "is to make them dream about the food, to give them perfection." And he applies the same standard wherever he opens a restaurant, he added--a search for perfection, starting with the raw materials that he purchases for his kitchens and continuing throughout the process of cooking and serving the food.

"My aim is always to keep the original taste of the food," he said, "to let the pure taste of the product come through in the finished dish. To make sure that the seasoning and cooking protects the flavors that come from nature."

How does he feel about the raw materials available to him in the US? "They are fabulous," he said, "the best in the world."

"Every day," he continued, "people show up at the restaurant to offer us new produce, new sources for produce and other foods. What impresses me the most about them is the passion they bring to their work of producing food--the passion, the love, that is what it is all about." Such passion comes at a price, he acknowledged. The freshest, rarest, tastiest morsels on the market are also, often, the costliest, he explained, but he has no doubt they are worth it.

In his book "Harvesting Excellence" (Assouline, 2000), Ducasse hails the American farmers, ranchers and fishermen who, he says, "have launched a food revolution." He continued: "The incredible bounty found in the United States invites us, the chefs, and those who cook in their own kitchens, to elicit the finest subtleties in food . A food experience reaches unparalleled heights when the consumer knows the source of the product, specifically the people who take the time and care to nurture their harvests. After all, while the je ne sais quoi of a chef begins with the proper ingredients, the ingredients come only from the savoir-faire of the harvesters." In the book Ducasse salutes some of his most prized suppliers by name, apparently unconcerned that rival restaurateurs might try to woo them away. Some of those suppliers provide organic foods, he explained in the interview, but not all of them. In France, he explained, he had tried to find a supplier of organic potatoes, but he concluded that the best-tasting potatoes on the market happened to be non-organic.

Although perfection is his goal, he said, it is also something that is always just beyond reach. "Of course, nobody is perfect," he said. "Our objective is to get better and better every day."

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