The
Schwab Foundation for Social Entrepreneurship
has been in full operation now for 15
months. During that time we have made
a first attempt to comb the world for
outstanding social entrepreneurs who
have seized the challenges presented
by social change as an opportunity to
transform their communities. Our first
group of 41 Schwab entrepreneurs has
been selected and is attending the Annual
Meeting of the World Economic Forum in
New York.
What
have we learned during this first year of immersion
with social entrepreneurs, reviewing their personal
stories, accomplishments, frustrations and challenges?
I have come to the conclusion that the world has little
idea yet of the power of social entrepreneurs to ensure
that the poor and excluded participate actively in,
and benefit from, the global economy. And while the
world applauds the millions made by business entrepreneurs,
equivalent social entrepreneurs rarely receive wide
recognition or support for their contributions. On
the contrary, even when they are successful they face
continued political and financial constraints that
impede them from scaling up or deepening their efforts.
Let me offer a few examples.
Ismael Ferreira, the son of a sisal farmer in
Bahia, Brazil, initiated APAEB with other impoverished
farmers so that they could collectively market
their crop of sisal (a plant used to produce
fiber). To do so, he spent four years fighting
with business interests and the government to
attain export rights. He finally succeeded in
forging links with foreign markets. Today, APAEB
has sisal processing plants, a carpet factory
and annual revenue of $7 million from sales of
its products to Brazilian and foreign buyers.
What makes Ismael a social entrepreneur and not
just another businessman? All profits of APAEB
are reinvested into activities that benefit the
community. Visiting Valente, APAEB's base, one
readily perceives the qualitative difference
in living standards between its inhabitants and
those in nearby towns. But despite tangible,
powerful results, APAEB faces major constraints,
the main one being to secure export financing
by convincing traditional lenders that APAEB
is a solid investment.
Takao Furuno
is a Japanese farmer with a different problem
common to outstanding social entrepreneurs.
Furuno, committed to environmental sustainability,
came upon an ancient practice in Asian rice farming:
releasing ducks in rice paddies to remove weeds.
But, unlike traditional practice, Furuno discovered
that ducks were much more than just weed and
pest controllers. They are actually the engines
of rice production and soil maintenance. Because
of his perfecting and spreading this technique
since 1988, today more than 75,000 small rice
farmers throughout Asia have taken up his method.
Rice yields from farmers using Furuno's method
are almost twice that of conventional plots in
the same area, and "duck rice" is sold
at 20-30 percent higher than chemically fertilized
rice. But in the past 30 years the use of chemical
fertilizer on Asian rice has grow from three
to 40 times faster than the growth of rice yields.
To stem this tide, Furuno does not need money.
He needs legitimacy and access to networks that
will support his uphill battle against enormous
vested interests and power that lie with the
agro-industrial complex and governments they
support. Most social entrepreneurs have three
major interrelated needs: legitimacy/credibility,
opportunities for networking among themselves
and with others who can mobilize support for
their initiatives, and financial and/or in-kind
resources. The order of priority of these needs
will vary, but in all cases absence of any one
of the three will constrain the entrepreneur
in bringing the initiative to scale and achieving
long-term sustainability.
Credibility and
legitimacy come from sticking to established
theory and practice. Social entrepreneurs
tend to defy traditional practice. Most perceive
them as modern-day Don Quixotes unless, to paraphrase
Rodrigo Baggio, Founder and President of CDI
in Brazil, "Something happens that overnight
converts a once-considered 'crazy person' into
a 'social visionary.'"
Traditional constraints include gender, as many
women social entrepreneurs can attest. Suraiya
Haque, founder of Phulki in Bangladesh, said
she believes that the secret of her success was
stubbornness. Suraiya was born and married into
comfort. So it was quite against the judgment
of her husband and sons that she pursued her
dream to open up a day care center for children
of garment factory owners, first in her garage.
Now Phulki is well established in textile factories
around the country.
Gisèle Yitamben from Cameroon founded
ASAFE based on her belief that African women
could develop into successful entrepreneurs if
provided training and development support, alternative
financing and access to e commerce. ASAFE today
supports thousands of women entrepreneurs in
Cameroon, Guinea, Benin, Chad and the Democratic
Republic of Congo. ASAFE is actively engaged
with technology companies and business incubators
to help African entrepreneurs overcome the digital
divide. It has had to grow quickly to respond
to the demand it has generated. But Gisèle
has found few second-stage financing mechanisms
that will allow ASAFE to scale up as needed.
Hundreds of foundations support start-ups, needlessly
reinventing the wheel. Few financing mechanisms
are available that can provide significant capital
to proven social entrepreneurs with high potential
for replication and scalability. What are the
lessons learned for seasoned social entrepreneurs? "The
biggest thing we have learned after 30 years
of existence is that there are no definite victories
or defeats. The most important thing is to keep
on going," said Mirai Chatterjee of SEWA.
Mirai has been working for more than 10 years
with SEWA, founded by another social entrepreneur,
Ela Bhatt. In 1972, Bhatt, a lawyer with the
Textile Labor Union in Ahmedabad, was the first
to organize and empower poor, self-employed women,
increasing their bargaining power, economic opportunities,
health security and legal representation. Today
SEWA is the largest labor union in India and
has influenced national and international policies
in support of informal employment around the
world. Even with such a claim and a paying membership
base of 380,000, SEWA is looking for support
for its fledgling SEWA Insurance--soon to be
company-- and funds for leadership training and
capacity building of grassroots women so that
they can be strong managers of their own cooperatives
and producer groups.
What can the Schwab Foundation for Social Entrepreneurship
offer social entrepreneurs of this caliber? For
one, being accepted into the Schwab network of
outstanding social entrepreneurs will do much
to further the legitimacy of social entrepreneurs
in their home countries, where they need it most.
The Foundation also works with the World Economic
Forum to identify those with substantive contributions
to Forum discussions who can be included at regional
Forum meetings. Such participation connects them
to a different network of high-ranking individuals
in the corporate and public sectors, giving their
work more exposure and possibly support for expansion.
But the critical need that even the most outstanding
social entrepreneurs have is for flexible, longer-term
financing. We are not talking about philanthropy.
We are talking about investment with a high rate
of social and, in many cases, also a financial
return. The Schwab Foundation is committed to
working with other individuals and organizations
to launch a Global Exchange for Social Investment
(GEXSI), a mechanism that matches high quality
initiatives with investors committed to social
value creation. There is an urgent need to identify
second-stage financing mechanisms and networking
platforms so that social entrepreneurs with replicable
models can find the financial and in-kind support
they need.
Pamela Hartigan is Managing Director of the
Schwab Foundation for Social Entrepreneurship.
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