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JOHANNESBURG--At
the World Summit on Sustainable Development,
the United Nations (UN) is sending a
clear message. Business is critical in
achieving global sustainable development.
This summit, which has perhaps one of
the largest business delegations ever
in any UN conference-- over 700 business
executives, 200 companies and approximately
100 chief executive officers -- is providing
a critical platform for business to pitch
their story: private investment is helping
to raise the global standard of living
while protecting the environment. And
one person more than any is championing
their cause.
Sir
Mark Moody-Stuart, former Chairman of
the Royal Dutch/Shell Group of companies
and head of the main industry lobby group
at the World Summit for Sustainable Development
(WSSD) in Johannesburg, is here to ensure
that their voice is heard clearly at
this Summit. No one thinks he has an
easy job. Environmental groups, more
than ever before, are loudly accusing
big business of trying to hijack the
summit and persuade governments to go
soft on regulating industry excess, a
charge that Moody-Stuart denies.
"There is a great deal of mutual
distrust, which we have to get over," said
Moody-Stuart in an exclusive interview
with The Earth Times. "We believe
in good international governance for
issues like climate change and trade.
It is a myth that we are not in favour
of regulation."
"Why should business not be here?" added
the former Shell chairman. "Business
has been designated as one of the nine
stakeholder groups of the United Nations.
If it were not here, people would be
protesting as well. You cannot have sustainable
development without sound economic input."
But really why are these multinational
companies here? More importantly what
is in it for them?
By the end of next week, the U.N. is
expected to bless dozens of partnerships
between business and nongovernmental
organizations that tackle issues such
as AIDS, energy, water and sanitation
and the environmental impact of oil and
gas development. For the U.N., often
criticized as ineffectual, the emphasis
on partnerships is the latest in a series
of steps to work more closely with business.
Moody-Stuart
has come to this summit with proposals
of over one hundred such
partnerships between corporations, non-governmental
organizations and governments. One such
partnership is a project between Merck & Co.,
GlaxoSmithKline, UNICEF, World Bank to
improve access to AIDS care in the hardest-hit
regions of the world.
Another
partnership aims to develop tools and
guidelines for integrating
biodiversity into oil and gas development.
The main partners include BP, ChevronTexaco,
Fauna & Flora International, Smithsonian
Institution Moody-Stuart argues that
it makes good business sense to tackle
serious global issues as increasingly
customers favour companies that in some
way are engaged in sustainable development.
But he adds that business can only deliver
through sound governance and setting
reasonable targets.
The former Chairman who heads Business
Action for Sustainable Development, a
group that represents multinational corporations
that have sent their own delegations
to Johannesburg, said that businesses
believe that setting realistic targets
are critical to success.
"It does not make sense for the
U.N. to set new targets like the Millennium
Development Goals before it has achieved
the older ones like the goals set in
the first Earth Summit at Rio," said
Moody-Stuart. "If you are a company
and tell your shareholders we haven't
met our previous targets, but let's set
new ones, our stock would go south fast."
"Whatever targets are agreed at
this meeting, we will need sound governance
to deliver them," added the former
Chairman. "We welcome the paragraph
on sound governance and elimination of
corruption. Responsible business can
only succeed where there is sound local,
state and national governance."
For Moody-Stuart, the biggest challenge
is to get governments and other pressure
groups to give industry its due, not
only as a creator of wealth but as a
responsible partner for improving the
environment and livelihoods.
"What we need is this acknowledgement
that without the involvement of business
to deliver the economic benefits, you
will not have sustainable development," said
Moody-Stuart. "Yes, corporations
are part of the problem, but they are
an integral part of the solution as well."
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