SAN DIEGO, June 30 CA-Zoovy-Gooogle-chk
SAN DIEGO, June 30 /PRNewswire/ -- Two of the most fundamental issues of
online shopping are driving traffic to a website and generating a completion
of sale from that visit. In order to further increase the traffic and sales of
its merchants, Zoovy, Inc. a leader in e-commerce technology, has partnered
with Google Checkout, a checkout service that assists both of the issues
simultaneously. Google Checkout not only provides an easy and secure checkout
process, but it also identifies its approved merchants in keyword search
results.
Many online shoppers often start with Google to perform their keyword
search for a product. By using Google Checkout, the Checkout badge can be
added to an Adwords ad and Product Search listings in order to highlight a
store. The Checkout badge is an icon that makes an ad stand out in a search
results list and tells potential customers that shopping with that merchant
will be convenient and secure.
"The new Checkout badge that appears on our AdWords advertisements has
given us a 23 percent lift in click-through rate," says Fred Lerner of Ritz
Interactive. "And ... customers that use Google Checkout convert 24 percent
more frequently than those that go through a standard checkout process."
Driving traffic to a site is only half the battle, though. Checkout also
helps merchants more effectively turn traffic into paying customers. Lengthy
checkout processes frustrate online shoppers who then frequently abandon their
shopping carts. With Google Checkout, the purchasing information of each
Checkout user is stored in a single account, so they can make a purchase by
simply providing their account username and password.
"Google Checkout is an incredibly powerful service," says Jordan Kohler,
from the Business Development team at Zoovy, Inc. "And our new partnership
with Google enables us to provide a seamless back-end integration of their
services with our e-commerce software. This is another tool to help our
merchants succeed in the extremely competitive industry of selling online."
To learn more about Google Checkout and Zoovy e-commerce solutions, visit
http://www.zoovy.com/googlecheckout
About Zoovy, Inc.
Zoovy, Inc., the leader in success driven e-commerce software, provides
e-commerce tools and services for online businesses. With a multi-channel
sales strategy, businesses reach more customers and drive more sales by
integrating with multiple online marketplaces such as Amazon.com, Overstock,
eBay and many other top comparison shopping services. Zoovy 1 automates
product management, listing, sales, inventory, shipping and accounting
processes, offering complete online storefronts and auction management tools
for both small merchants and large wholesaler/retailers. For more information,
call 877-966-8948, or visit http://www.zoovy.com
SOURCE Zoovy, Inc.
