SALT LAKE CITY - (Business Wire) ZAGG Inc. (OTCBB: ZAGG), leading producer of patented transparent protective film coverings and accessories for mobile electronics, announced today that the company
’s flagship product, the invisibleSHIELD, is now the top selling accessory for the Apple iPhone 3G. The invisibleSHIELD is made of an ultra-thin material originally used by the military to protect the leading edge of helicopter blades, and now comes custom cut to SHIELD today
’s hottest gadgets.
Shortly after Apple announced the sale of its 1,000,000th second generation iPhone, ZAGG had sold over 100,000 invisibleSHIELDs for the iPhone 3G, covering a staggering 10 percent of the devices and placing ZAGG atop the crowded iPhone accessory market. The announcement comes on the heels of the company’s second quarter earnings report, which boasted a nearly 250% increase in year-over-year sales.
“The invisibleSHIELD has sparked a revolution in the way people think about their gadget protection,” says Robert Pedersen II, CEO of ZAGG Inc. “According to our research, the invisibleSHIELD is the top selling accessory for the iPhone 3G, and with good reason. As the first virtually invisible ‘case’ to protect for life, it truly is a must-have accessory for the iPhone, as well as other electronics. The invisibleSHIELD isn’t just a screen protector on steroids, but a full-body wrap, protecting the whole device. As sales of the iPhone 3G continue to skyrocket, sales for the invisibleSHIELD have grown stronger as well.”
Recent numbers show that Apple plans to build up to 45 million new iPhones in the 12 months through August 2009. And according to New York-based ABI Research, handset accessory sales are expected to top $40 billion in 2008. The explosion of this relatively new market was aided in no small part by the ubiquitous iPhone. While enjoying the benefits the iPhone 3G has invited, ZAGG will continue to be the first to provide precision designed and cut protective invisibleSHIELDs for new models from other innovative manufacturers such as LG, Samsung, Palm and BlackBerry, who are counting on the success of their own smartphones to challenge Apple’s dominance in the market. A major shift in the industry toward touch-screen capabilities makes the need for ZAGG’s invisibleSHIELD brand of protection all the more urgent. Traditional cases either cannot protect these screens without hindering usability, or they are made of a cheap disposable film that easily scratches. This is not the case with the invisibleSHIELD.
“We won’t rest until our revolutionary brand of protection is the top accessory for all mobile electronics,” says Pedersen. “We protect thousands of different devices, without concealing their intended design, and we guarantee that protection for life. That’s the kind of accessory everyone should know about.”
For more information visit www.ZAGG.com.
About ZAGG
ZAGG Inc. designs, manufactures, and distributes protective clear coverings and accessories for consumer electronic and hand-held devices, worldwide. ZAGG’s flagship brand, the invisibleSHIELD, is a protective, high-tech patented film covering, designed for iPods, laptops, cell phones, digital cameras, PDAs, watch faces, GPS systems, gaming devices, and other items. The patent-pending invisibleSHIELD application is the first scratch protection solution of its kind on the market, and has sold over 1 million units. Currently, ZAGG offers over 2,500 precision pre-cut designs with a lifetime replacement warranty through online channels, major retailers like Best Buy, resellers, college bookstores, Mac stores and mall kiosks. The company continues to increase its product lines to offer additional electronic accessories to its tech-savvy customer base, as well as an expanded array of invisibleSHIELD products for other industries. For more information, please visit the company’s web site at www.ZAGG.com.
Safe Harbor Statement
This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually," or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in filings made by the company with the Securities and Exchange Commission.
ZAGG Inc.
Robert Pedersen II, President and CEO
801-263-0699, ext. 110 (Media)
robert@zagg.com
or
Alpaytac Inc.
Caroline Rubenstein
312-245-9805, ext. 110 (Media)
caroline@alpaytac.com
or
ZAGG Inc.
Brandon O’Brien, CFO
801-263-0699, ext. 122 (Investor Relations)
brandon@zagg.com
