SALT LAKE CITY - (Business Wire) ZAGG Inc. (OTCBB: ZAGG), a leading producer of electronics accessories for protecting and enhancing the mobile experience, including the popular patented invisibleSHIELD™ and ZAGGaudio™ brands, announces the opening of their first inline store. Located in the University Mall in Orem, Utah, the inline store is an expansion of ZAGG’s successful invisibleSHIELD mall cart in the same mall. Similar to the majority of ZAGG’s mall carts, the first inline retail mall store is launching through a licensed vendor. The grand opening is today, November 9, 2009.
“We have a great opportunity to expand our retail presence with this first ZAGG inline store,” said Derek Smith, VP of Sales for ZAGG. “The invisibleSHIELD mall cart in the University Mall is very successful, and we needed to make this move to accommodate for more needed space due to our increasing product lines and customer acceptance of the mall cart and kiosk program.”
ZAGG’s mall cart program was founded in 2006 with a single location, and has since expanded to over 80 carts across the United States. The mall cart model provides a retail setting in a convenient location where gadget lovers can purchase the invisibleSHIELD for their electronics and have it installed on site. The expanded inline model will provide retail space for the full line of ZAGG accessories, including ZAGGaudio’s ZAGGbuds, the soon to be released ZAGGsparq, ZAGGfoam, and the popular ZAGGskins. In addition, the inline store will be a center for demonstrating and offering the highly anticipated ZAGGbox in early spring.
“Our goal for 2009 was to achieve 80 carts by year end, and we successfully reached that goal well ahead of schedule,” said Smith. “We entered the year with 37 carts in 13 states, and we now have 81 carts in 21 states. This 218% growth in locations for the year introduces the invisibleSHIELD – and now other unique ZAGG products – to thousands and thousands of potential new customers every day.”
“Our mall cart program works very well, and the inline store model is the natural evolution for our licensee partners to work toward,” said Robert G. Pedersen II, President and CEO of ZAGG. “I always dreamed of having our own ZAGG store chain, but it has not been until now that we are ready for it. Opening our first inline store is the start and will help us reach more customers and add to ZAGG’s value as a tenant in leading malls across the country. As a company, having licensees open the stores, like our carts, is not a corporate capital expense but rather a revenue driver and brand builder. Our licensees will also benefit greatly. It is a real win for everyone.”
For more information about ZAGG or their product lines, please visit www.ZAGG.com.
About ZAGG Inc.:
ZAGG is dedicated to protecting and enhancing the mobile experience. ZAGG designs, manufactures, and distributes protective clear coverings and accessories for consumer electronic and hand-held devices, worldwide under the brand names invisibleSHIELD™ and ZAGGaudio™. ZAGG has also introduced beta testing of AppSpace.com, an online destination for the fast-growing mobile app market, combined with the networking power of social media. The invisibleSHIELD is a protective, high-tech patented film covering, designed for iPods, laptops, cell phones, digital cameras, PDAs, watch faces, GPS systems, gaming devices, and other items. The patent-pending invisibleSHIELD application of clear protective film covering a device is the first scratch protection solution of its kind on the market, and has sold millions of units. Currently, ZAGG offers over 4,000 precision pre-cut designs with a lifetime replacement warranty through ZAGG.com, major retailers like Best Buy and RadioShack, resellers, college bookstores, Mac stores, mall kiosks, and other online retailers. The company continues to increase its product lines to offer additional electronic accessories and services to its tech-savvy customer base, including upcoming technologies like ZAGGbox, to be introduced at CES 2010, and HzO, a breakthrough gadget waterproofing technology. For more product or investor information please visit the company's web site at www.ZAGG.com.
Safe Harbor Statement:
This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in filings made by the company with the Securities and Exchange Commission.
ZAGG Inc.
Media Contact:
Nate Nelson
801-263-0699, x107
nnelson@zagg.com
or
Investor Relations:
Brandon O’Brien, CFO
801-263-0699, x122
brandon@zagg.com
