NEW YORK, Aug. 11 NY-ZagatRestaurantRes
NEW YORK, Aug. 11 /PRNewswire/ -- Zagat Survey today announced yet another
way that mobile phone users can stay technologically connected. Zagat's
award-winning mobile Web site, ZAGAT.mobi, is providing users with the ability
to make real-time dining reservations at more than 4,000 restaurants directly
through its partner OpenTable. ZAGAT.mobi users can access Zagat's signature
ratings and reviews and now easily make instant, confirmed reservations at
Zagat-rated OpenTable partner restaurants of their choice wherever they happen
to be.
"ZAGAT.mobi is the first mobile website to link to OpenTable's new mobile
service," said Nina Zagat, Co-Chair of Zagat Survey. "ZAGAT.mobi is a one-stop
shop for making informed dining decisions and then taking action."
Zagat-Rated restaurants that are OpenTable partners will have a
proprietary icon of a table and chair next to their phone number on ZAGAT.mobi
which, when clicked, will open the reservation search box. OpenTable users
simply choose a date, time and party size in order to find available tables
and then make an instant reservation at the specified restaurant.
According to this year's Zagat Survey, more and more diners are making
restaurant reservations online. In San Francisco, 43% of diners report making
online reservations, followed by Atlanta (40%), Washington D.C. (37%), New
York (17%) and Los Angeles (14%). Founded in 1998, OpenTable has become the
clear leader in this field.
In addition to this newly acquired reservation-making capability,
ZAGAT.mobi covers tens of thousands of restaurants, hotels, shops and
nightspots around the world. It offers Zagat's signature ratings and reviews,
average cost, maps, photos, Zagat Buzz, and the ability to forward information
for thousands of restaurants around the world via SMS.
Zagat also has a long-standing partnership with OpenTable.com to offer
online reservations on ZAGAT.com.
About Zagat Survey, LLC
Known as the "burgundy bible," Zagat Survey is the world's most trusted
source for information about where to eat, drink, stay and play around the
globe, and as such has become a symbol of quality. Zagat Survey rates and
reviews airlines, restaurants, hotels, nightlife, movies, music, golf,
resorts, shopping, spas, and a range of other entertainment categories in over
100 countries and has been lauded as the "most up-to-date, comprehensive and
reliable guides ever published" and as "a necessity second only to a valid
credit card." Zagat content is available in print, on the Web, on the Palm and
Windows Mobile operating systems, on BlackBerry, on mobile phones, and on TV.
For more information, visit ZAGAT.com.
SOURCE Zagat Survey, LLC
