TiVo Offers Subscribers More Ways to Discover Relevant and Personalized Content Directly from the TiVo Remote ALVISO, Calif., July 17
ALVISO, Calif., July 17 /PRNewswire-FirstCall/ -- TiVo Inc.
(Nasdaq: TIVO), the creator of and a leader in television services for digital
video recorders (DVRs), today announced the availability of YouTube videos on
the TV via a TiVo(R) DVR. A partnership between the two companies allows
broadband-connected subscribers with TiVo Series3(TM) and TiVo HD DVRs, to
access hundreds of millions of user generated videos hosted on YouTube.
Whether you like to watch the new up-n-comers, or classic YouTube favorites,
TiVo subscribers are in control of the content they want to watch, whenever
they want to watch it.
"With YouTube content now available on TiVo, on top of all the movies,
music videos, songs and TV shows that are simply unavailable on cable and
satellite, TiVo subscribers have more choice on their TV sets than any other
TV viewers in the world," said Tom Rogers, President and CEO of TiVo Inc.
YouTube on the Web attracts millions of viewers a day, and now TiVo offers
consumers the opportunity to experience YouTube content where it is more
comfortably consumed -- in front of the TV set. TiVo users can now search,
browse and watch their favorite YouTube videos through TiVo's famously
easy-to-use interface. Soon, users will also be able to log into their
YouTube accounts directly through the TV to access their videos, channels and
playlists, making the experience even richer.
"YouTube brings video where the audience is -- across the Web and onto
mobile devices, TVs and video games," said Hunter Walk, YouTube's director of
product management. "The partnership with TiVo extends our ability to make
YouTube accessible anywhere and lets people watch what they want, when they
want it."
Over the next few weeks TiVo will roll-out a software upgrade to Series3
and TiVo HD DVRs which will enable this feature. For more information on how
to view YouTube videos on the TV via a TiVo DVR visit
http://www.tivo.com/youtube.
About TiVo Inc.
Founded in 1997, TiVo (Nasdaq: TIVO) pioneered a brand new category of
products with the development of the first commercially available digital
video recorder (DVR). Sold through leading consumer electronic retailers and
our website, TiVo has developed a brand which resonates boldly with consumers
as providing a superior television experience. Through agreements with
leading satellite and cable providers, TiVo also integrates its DVR service
features into the set-top boxes of mass distributors. TiVo's DVR
functionality and ease of use, with such features as Season Pass(TM)
recordings and WishList(R) searches and TiVo KidZone, have elevated its
popularity among consumers and have created a whole new way for viewers to
watch television. With a continued investment in its patented technologies,
TiVo is revolutionizing the way consumers watch and access home entertainment.
Rapidly becoming the focal point of the digital living room, TiVo's DVR is at
the center of experiencing new forms of content on the TV, such as broadband
delivered video, music and photos. With innovative features, such as
TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of
consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at
the forefront of providing innovative marketing solutions for the television
industry, including a unique platform for advertisers and audience research
measurement.
TiVo, Series3, 'TiVo, TV your way.', Season Pass, WishList, TiVoToGo, and
the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its
subsidiaries worldwide. (C) 2008 TiVo Inc. All rights reserved. All other
trademarks are the property of their respective owners.
SOURCE TiVo Inc.
