Yola and TRUSTe Team to Offer Small Business Users Privacy Solutions to Boost Online Sales

This new partnership provides peace-of-mind to Yola's small business users, with several recent studies highlighting privacy and security as a growing concern among consumers. According to recent Marketing Sherpa research reports, 49 percent of online shopping carts are abandoned mostly due to fear of identity theft, while 53 percent of consumers worry about sharing personal information. With TRUSTe, Yola's small business customers can address these consumer concerns head-on with a customized privacy policy.

Websites built on Yola's easy-to-use platform will utilize TRUSTe's proprietary privacy policy generator and display a TRUSTe logo on the resulting privacy policy, encouraging added consumer confidence to share personal information, register and spend money at small and newly established websites.

"Online trust is essential for small businesses -- especially those with websites consumers may not recognize," said Fran Maier, CEO of TRUSTe. "Research shows that people stay longer and spend more money on sites where a TRUSTe logo is present, so we are excited to be able to offer inexpensive privacy services to millions of small businesses to help them boost sales."

The TRUSTe Privacy Services are available as a premium service to Yola users.

"With consumers increasingly shopping at e-commerce sites, Yola is quickly becoming the destination for small businesses who want to reach their customers online, as proven by our phenomenal end user growth rate," said Vinny Lingham, CEO of Yola. "Yola's partnership with TRUSTe will help all of our small business users distinguish their sites as safe and secure, ultimately boosting their customer satisfaction and sales."

Social Media Links:

--  Yola's Blog:  http://blog.yola.com
--  Yola's Twitter Feed:  http://twitter.com/yola
--  Vinny Lingham's Blog:  http://www.vinnylingham.com/
    

About Yola, Inc.

Yola offers a free website creation tool that empowers small businesses, non-profits and everyday users to easily create professional quality websites. Yola's intuitive drag and drop technology enables users to easily incorporate a variety of content including YouTube videos, Google Gadgets, PayPal shopping carts and many more without needing any technical skills. Privately-held Yola, backed by Reinet Fund, is the recipient of numerous industry accolades including The Industry Standard 100, a Fast Company Fast 50 Reader Favorite and BusinessWeek's 50 Best Tech Startups. The company is headquartered in San Francisco, Calif. For additional information, please visit www.yola.com or call 415-227-0250.

About TRUSTe

TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Half of the top fifty Web sites are certified to TRUSTe's leading practices including, Disney, eBay, Facebook, Intuit, Microsoft and Yahoo. To find out more about privacy, visit http://www.truste.com.