Hard Rock Kicks Off "Imagine There's No Hunger" Campaign to Benefit WHY
(World Hunger Year) with Exclusive Performance by Artist Ambassadors O.A.R.
Yoko Ono Lennon has teamed up with Hard Rock International for Imagine
There's No Hunger, a global campaign to benefit WHY - a nonprofit
organization that strives to fight against hunger and poverty around the
world. Dedicated to its Love All, Serve All motto, 100% of net proceeds from
Hard Rock's campaign will directly benefit WHY and its grassroots partners
around the globe, that have developed ways to feed children worldwide who are
victims of poverty and also teach them farming and entrepreneurial skills for
the future. On Monday, November 9, 2009, the campaign kicks off at Hard Rock
Cafe New York with a star-studded red carpet and benefit concert, headlined
by artist Ambassadors O.A.R., also featuring a performance by
singer/songwriter Arno Carstens.
Several artists and celebrities are also showing their support for Hard
Rock's Imagine There's No Hunger campaign, including Yoko Ono Lennon, Ringo
Starr and Forest and Keisha Whitaker.
Campaign Ambassadors O.A.R. have also donated a live track of "Lay Down"
to Hard Rock's Serve4 digital album, a project dedicated to serving those in
need. The lead track will be "Gimme Some Truth" by John Lennon, donated by
Yoko Ono Lennon. The Serve4 album, available at Hard Rock locations worldwide
on November 9th, will also feature versions of rare, live or previously
unreleased tracks from some of music's most influential artists. For more
information on the campaign, please visit www.hardrock.com.
SATELLITE FEEDS:
Tuesday, November 10th, 2009 Tuesday, November 10th, 2009
3:30 AM - 3:45 AM ET 10:30 AM - 10:45 AM ET
Galaxy 19 Galaxy 19
C-Band C-Band
Transponder 20 Transponder 20
Downlink Freq. 4100 Horizontal Downlink Freq. 4100 Horizontal
Tuesday, November 10th, 2009
1:00 PM - 1:15 PM ET
AMC 3
C-Band
Transponder 3
Downlink Freq. 3760 Horizontal
NEWS: Yoko Ono Lennon, Ringo Starr, Forest Whitaker, O.A.R. & Others Come
Together to Support WHY
FORMAT: B-roll and Soundbites
ADDITIONAL RESOURCES: Video, contact information and more available at:
http://multivu.prnewswire.com/broadcast/41022/consumer.html
SOUNDBITES:
* Ringo Starr
* Actor Forest Whitaker and wife Keisha Whitaker: representing Hope North
of Uganda - WHY grassroots beneficiary
* O.A.R. band members: Marc Roberge, Chris Culos, Richard On, Benj
Gershman, Jerry DePizzo
* Hamish Dodds, President and CEO, Hard Rock International, and Global
Ambassador for WHY
* Bill Ayres, Founder and Executive Director, WHY (World Hunger Year)
B-ROLL INCLUDES:
* Special messages from Yoko Ono Lennon & Ringo Starr
* Forest & Keisha Whitaker with Ringo Starr
* O.A.R Performance
* Red Carpet
* O.A.R. visiting Soup Kitchen and Urban Farm
VIDEO PROVIDED BY: Hard Rock International
Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations,
1-800-653-5313 EXT. 3
SOURCE Hard Rock International
