YCD Multimedia Revolutionizes Retail with the Launch of its Real-Time Ad Management Platform

NEW YORK, Nov. 4 /PRNewswire/ -- YCD Multimedia (www.ycdmultimedia.com) is once again transforming the way retailers communicate with their customers with the release today of YCD|RAMP (Real-Time Ad Management Platform). Developed to address the real needs and challenges of retailers and marketers, YCD|RAMP introduces a unique, simple and seamless platform for the production, distribution and optimization of in-store digital media campaigns, maximizing campaign impact and reducing time-to-market. YCD|RAMP was previewed at The Economist's Media Convergence Forum on October 22nd in New York, NY.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091104/NY05167 )

YCD|RAMP is an in-store digital media campaign management platform that emulates the real workflow between a retailer, their agency and their suppliers. In real-time, a new digital campaign can be uploaded by the ad agency or production house, approved by the corporate headquarters and distributed to screens at all or any subset of the retailer's locations. With the built in content creation tool a regional office, or individual store can customize and generate their own promotions to suit their local needs from a library of pre-approved templates. Customized approval settings ensure all campaigns receive proper review and follow corporate branding guidelines.

When fully integrated with the retailer's point-of-sale system YCD|RAMP will complete the information loop by allowing for analysis and reporting on the success of each campaign and using that data to optimize the campaign, in real-time, for maximum impact and return on investment.

"YCD|RAMP elevates the measurability and ROI of in store ads to heights never before possible outside of the e-commerce space!" said Noam Levavi, Chief Executive Officer at YCD. "RAMP was developed with the future needs of retailers in mind and reflects 10 years of working closely with our customers to fully understand their challenges. The launch of this platform significantly empowers marketers and marks a turning point in in-store advertising. For the first time, brands and retailers can assess, in real-time, the impact of their in-store ads and dynamically optimize their campaigns anytime and from any Internet enabled device."

Contact YCD Multimedia to find out more about YCD|RAMP and their end-to-end solutions for in-store marketing, or visit them at their joint booth with Sony Electronics (#202) at The Digital Signage Show, November 10-11 at New York's Jacob Javits Center where their full range of retail digital signage solutions will be on display.

ABOUT YCD Multimedia (www.ycdmultimedia.com):
YCD Multimedia provides marketers with a set of tools to manage, distribute and target digital media into the retail environment. From large format displays that promote products based on real-time inventory levels, to small shelf level interactive displays, YCD's flexible platform can help retailers ensure a measurable impact on their business. YCD's end-to-end offering combines strategy, professional services and technology to increase profits, optimize product mix and enhance the customer experience.

To date, the company has partnered with over 1,200 customers, in the retail, hospitality, banking and automotive industries, including some of the world's most recognized brands such as Coca Cola, Toyota, American Airlines, Pizza Hut, Kodak, Hilton Hotels, Cartier, Crocs, and Hugo Boss.

Founded in 1999, YCD Multimedia is headquartered in the United States with offices in The United Kingdom and Israel and has an international network of resellers serving clients around the globe.