Enfatico (b. 2008) NEW YORK, June 10
NEW YORK, June 10 /PRNewswire-FirstCall/ -- WPP (Nasdaq: WPPGY), one of
the world's leading communications services groups, today announced that
Project Da Vinci, the global marketing services firm being built with Dell
Inc. as its first client, has a new permanent name and identity: Enfatico. In
musical notation, Enfatico (pronounced en-FAH-ti-co) means play each note
"with emphasis" or "emphatically."
"As a next generation agency with a diverse mix of marketing services and
talent -- all uniquely orchestrated to drive value for Dell and future clients
-- we believe Enfatico effectively captures what makes us distinct," commented
agency CEO Torrence Boone.
Ken Segall, Enfatico's global chief creative officer, drove the naming
process from within the agency. "We were excited to take on the important
challenge of selecting a new name and graphic identity for Project Da Vinci,"
said Segall. "We believe Enfatico will become synonymous with a new standard
for integrated marketing, insightful creativity, and collaboration in the
client-agency relationship."
Enfatico (www.enfatico.com) consolidates Dell's worldwide marketing
services, previously handled by more than 800 firms, into a single, wholly
integrated global agency. To date, the agency has attracted approximately 600
employees, established operations in 13 cities including New York, Austin, San
Francisco, Miami, Toronto, Buenos Aires, Costa Rica, Sao Paulo, London,
Beijing, Tokyo, Singapore and Sydney, and filled its senior leadership team.
SOURCE WPP
