BARRIE, ONTARIO -- 05/02/08 --
Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU)
www.WinningBrands.ca announces that Winning
Colours® Stain Remover has passed the evaluation phase of its listing
with Amazon.com China affiliate -- Amazon.cn. For the Chinese market, the
product will be known as "1000+(TM) Stain Remover" to accommodate the
non-roman alphabet of Chinese consumers. Amazon is a world leader in
on-line consumer sales and entered the Chinese market through the
acquisition of Joyo.com in 2004, now renamed Amazon.cn. The Winning Brands
product had been under evaluation by Amazon.cn since 2007 according to 4
criteria: assessment of interest by consumers, determination of whether
satisfaction followed purchase, the safety of the product and the
likelihood of growth. As a result of this evaluation, including actual
product sales by Amazon.cn, Amazon has granted a formal approval of the
Winning Brands product. A new shipment of 1000+(TM) will leave for China
2nd Qtr 2008 with product labelling adjustments reflecting findings of the
evaluation phase. A new Amazon.cn on-line Product Page for 1000+(TM) is
under development to reflect the findings and will be unveiled at that
time.
Winning Brands CEO Eric Lehner states that this development gives Winning
Brands a more dependable presence with Chinese consumers than was the case
last year: "Consumers in international markets are only partly
distinguished by cultural differences -- other factors are common to all
consumers by virtue of their human nature, such as a desire to try
something before committing to it. An on-line presence with Amazon.cn
which is more committed than testing will provide a practical way for
diverse Chinese consumers from all parts of the country to obtain the
product through the mail over time. However on-line sales in China are
still at a very early stage and therefore applicable to a small percentage
of the 1 Billion plus population. An on-line presence is not instead of
developing an alliance with storefront retail partners. It's a step toward
a nuanced distribution policy in a market that we are still learning
about," says Lehner. "It is impossible to predict the final form of our
presence in China because the market itself is morphing so rapidly. It's
like trying to land a cargo plane on a runway that is continuously changing
its orientation during the final approach. It has its risks," he
concludes.
Winning Brands Corporation manufactures Winning Colours® Stain Remover at
the Grand Rapids, Michigan facility of Surefill LLC and Winning Brands'
original plant in St. Catharines, Ontario. The product has been gaining
popularity for its ease of stain removal while being kind to skin and the
environment, converting even oil-based messes into a simple clean-up with
water. Winning Brands' full product range includes a variety of
eco-responsible alternative cleaning solutions, including products for
people with chemical sensitivity and Winning Brands' non-toxic SMART(TM)
Wet Cleaning Solutions alternative to Perchlorethylene used in dry
cleaning, KIND(TM) Laundry Products and CLEAN1(TM) Outdoor Cleaner
Certain statements in this news release that are not historical facts are
"forward-looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. Such statements may be identified by the use
of words such as "anticipate," "believe," "expect," "future," "may,"
"will," "would," "should," "plan," "projected," "intend," and similar
expressions. Such forward-looking statements involve known and unknown
risks, uncertainties and other factors that may cause the actual results,
performance or achievements of Winning Brands Corporation to be materially
different from those expressed or implied by such forward-looking
statements. The Company's future operating results are dependent upon many
factors, including but not limited to the Company's ability to: (i) obtain
sufficient capital or a strategic business arrangement to fund its
expansion plans; (ii) build the management and human resources and
infrastructure necessary to support the growth of its business; and (iii)
competitive factors and developments beyond the Company's control.
Winning Colors, Winning Colours is a Registered Trademark of Niagara Mist
Marketing Ltd and used under licence. 1000+, KIND and CLEAN1 are
trademarks of Niagara Mist Marketing Ltd. SMART is a trademark of Solvent
Free Solutions Inc.
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Information:
Winning Brands Corporation
Office Direct (705) 737-4062
11 Victoria Street, Suite 220A
Barrie, Ontario, Canada L4N 6T3
News@WinningBrands.ca
