Consumers Crave Cashless Concessions PLEASANTON, Calif., Sept. 22
PLEASANTON, Calif., Sept. 22 /PRNewswire/ -- Trapeze Networks is the MVP
player on a team that has built the first cashless professional sports stadium
in the United States, Lawrence-Dumont Stadium, home of the Wichita Wingnuts.
Other members of this winning line-up include Total Venue Control, Game Time
Food & Beverage Services, EZ Pay and Renaissance Network Solutions. Working
together, these companies created a turnkey solution that makes everything
about baseball in Wichita a lot more fun.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080922/AQM510LOGO)
An All-Star Line Up Takes the Field
Instead of using folding money, fans purchase cash cards that are used
throughout the stadium. The cards can be purchased in any denomination,
collected as souvenirs, used by local merchants as sales promotions, and any
remaining funds in the card can be redeemed anytime, anywhere. Game Time Food
& Beverage Services is the stadium's concessionaire. EZ Pay, the country's
fourth largest credit card processor, handles all back office funds
processing. And Renaissance Network Solutions integrated pieces together
drawing on their important PCI Security Standards experience. Total Venue
Control is a marketing and operations company that has pioneered smart card
payment technologies in sports venues. All these players came together and
fielded a team that has hit a home run for the Wingnuts.
Workers Wander to Wherever Wieners Wanted
An essential element of this leading-edge solution is the wireless
capability. In addition to freeing vendors from handling cash, Trapeze
Networks lets vendors process transactions anywhere in and around the stadium.
This means that point-of-sale stations can be rapidly deployed anywhere and
everywhere anyone wants to buy anything. "Trapeze Networks is like the
legendary short stop Ozzie Smith of the St. Louis Cardinals," said Cameron
Wall, Total Venue Control's chief executive officer. "Trapeze makes the play
anywhere on the field, looks good while they're doing it and never makes an
error. Trapeze created a secure bubble of high-speed wireless connectivity
from edge-to-edge of the entire stadium property that can survive the hottest
day of summer and the wettest day of the year. We can field vendors
everywhere with confidence that they can sell a bag of peanuts, bobble-head
doll, or an ice-cold beer anywhere it's wanted. It's all good."
Batting Clean-Up: Trapeze Networks
"Every game at Lawrence-Dumont Stadium is like the seventh game of the
World Series for Trapeze," said Ahmet Tuncay, executive vice president of
product management and business development. "It's up to us to make the play
in a high-pressure, high-risk, high-stakes situation. The wireless network
must be up or the fans won't be able to get into stadium. The network must
stay up or the little kid won't be able to buy his scorecard. And the network
can't go down because the guy in seat E4 has got to have his Crackerjacks
during the seventh inning stretch. And the umpire isn't going to call the
game because an access point bricks. Only Trapeze Networks has NonStop
Wireless networking and the Wichita Wingnuts have to have it."
Everyone Wins
"Our turnkey solution increases concession and sponsorship revenues,
decreases operating expenses, effectively eliminates cash-for-product theft
and enhances each fan's event experience," says Wall. Cashless venues
decrease time lost in crowded concession lines by as much as 30 percent and
that translates into fans spending more time enjoying the event with their
families, friends and clients. "It all adds up to increased revenues,
decreased expenses and an enhanced fan experience," Wall says.
About Trapeze Networks
Trapeze Networks, a Belden brand, is a leading provider of enterprise
wireless LAN equipment and management software. Trapeze was the first company
to introduce NonStop Wireless -- delivering unmatched reliability to the
enterprise wireless LAN and its solutions are optimized for companies
requiring mobility and high bandwidth such as healthcare, education, and
hospitality. Trapeze delivers Smart Mobile(TM) providing scalable wireless
LANs for applications such as Voice over Wi-Fi, location services, and
indoor/outdoor connectivity.
SOURCE Trapeze Networks
