TORONTO, ONTARIO -- 10/29/09 --
Canadians are turning to the Sympatico.ca portal in record numbers. This was proven with the release of its latest online audience numbers.
Sympatico.ca which has been operating as a distinct portal since September 1st is Canada's online destination for general interest topics such as news, health, entertainment, music, sports and technology.
Sympatico.ca had exceptional performance in September with an audience of 17.5 million unique visitors in Canada through Sympatico.ca Network (1). "We are very happy about these results, but even more so by the overall execution of our team and partners. From the planning to the transition itself, our team has demonstrated once again its know-how and expertise" says Gary Anderson, Bell's Vice President responsible for Sympatico.ca.
One of Canada's largest internet projects in 2009, the Sympatico.ca transition has been seamless for both users and advertisers. "Our primary focus, as always, is on the client experience, as evidenced by the ongoing growth in online content and services offered by Sympatico.ca to its advertisers," added Gary Anderson.
September by the Numbers:
- The sympatico.ca portal has captured the interest of over 9.6 million
unique visitors (1) generating over 300 million page views and being
visited more than 12 times in the month on average by each unique
visitor.
- More than 2 billion ad impressions (3) served and targeted by interest,
age, gender, region, behaviour, etc.
- Our new partnership with Best Health continued to perform above index as
73% of the visitors are women, but even more important outperforming
significantly in the 35-44 age group (1).
- Fashionism.ca, CelebEdge & Yourmoney.ca are all successful at attracting
women 35-44 (64%, 62%, 60%) and have all reached over 300,000 unique
visitors last month (1)
- One month into its launch, inMovies.ca attracted almost 200,000 unique
visitors (1).
- In the first 30 days Sympatico's new autos channel generated over 5
million page views, was visited over 1 million times & attracted an
audience of over 800,000 unique visitors in September (2).
About Sympatico.ca
Sympatico.ca offers Canada's top selection of relevant French and English Canadian online content. Launched in 1995, Sympatico.ca has differentiated itself from competitors as an all-Canadian portal offering innovative solutions to both users and advertisers. With its ability to reach Canadians online, unmatched online content and services, and the proven expertise of its team, Sympatico.ca is the online publisher of choice for advertisers.
1. Source: comScore Canada Media Metrix
2. Source: Omniture
3. Source: Ad Serving system
Contacts:
Sympatico.ca
Benoit Chiasson
Director - National Sales
Direct: (514) 499-0989
www.sympatico.ca
