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Wedding Planning Membership Site, TheBridalCoach.ca, Changes the Landscape of the Online Wedding Industry

Posted : Fri, 06 Nov 2009 01:58:47 GMT
Author : PRWeb
Category : Press Release
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Canadian brides, for the first time in internet history, can do all of their wedding planning online with certified wedding planners guiding their every step. No longer do modern brides have to search around outdated websites for out-of-date wedding information. The first wedding planning membership site in North America, TheBridalCoach.ca opens its door on November 10th, 2009, combining cutting edge technology with experience and expertise of certified wedding planners.

(PRWEB) November 5, 2009 -- The old paradigm is still alive and well on the internet. Bride's are going online to search for information to help them plan their wedding. What they find is outdated wedding planning checklists, vague promises of wedding solution ebooks, online wedding magazines full of beautiful wedding gown pictures, forums where they can get answers from other brides, and funny YouTube entrance dance wedding videos. But none of this gets them any closer to planning their wedding---mostly it gets them more confused and plants the seeds for bridezillas to emerge.

TheBridalCoach.ca is opening its door as a response to this disfunctionality in the online wedding market. It is the first and only wedding planning membership site in North America. Their stated mission is to provide the modern bride and groom one place on the internet to find everything they need to plan their wedding the right way, in a timely manner, with the least effort and from the comfort of their home. This entrepreneurial group of wedding planners is launching its membership site on November 10, 2009, just at the beginning of the wedding planning season for most brides and grooms.

"The launch is a massive internet marketing event," says Angela Fiebelkorn, wedding planner and CEO of www.TheBridalCoach.ca. "This membership site offers a unique combination of cutting edge technology and years of wedding planning experience and expertise."

She further states that "a team of certified wedding planners share their collective wisdom in countless short videos that tell the bride and groom what they need to know each step of the way. The membership site has easy to follow checklists so the bride can just get things done. Additionally, the bride and groom are assisted by professional wedding planners and coaches in the members' forum and through the weekly coaching calls. They can access these planners at any time for a prompt answer, and all this from the comfort of their home---and, the cost is a fraction of the cost of hiring a wedding planner."

Asked why they think that they can do what no one has ever done before, Josef Schinwald, well-known SEO (search engine optimization) and internet marketing expert, and consultant to this project states, "this is going to be a pioneer service changing the paradigm of planning a wedding for many brides- and grooms-to-be. For the launch of the membership site, we are using a product launch formula combined with event marketing which allows us to keep the door open for one week after the countdown to launch on November 10th, culminating in a series of free webinars where prospects can ask question about their wedding or the membership site live in real time on the internet. We are using the power of Twitter where we already have over 10,000 followers, a newsletter mailing list into the thousands, as well as Facebook fan page and group, and other social media marketing channels like wedding news blogs, forums, and social bookmarking communities. We believe our membership site will sell out hours into the launch."

The Wedding Planners Institute of Canada (WPIC) states that couples spend about 250 hours planning a wedding. Most of that time is spent researching all the options and trying to figure out exactly how they want to put their wedding plans together. TheBridalCoach.ca has a wonderful wedding planning module that involves both the bride and groom in creating their wedding vision together, with the helpful assistance of a series of videos explaining everything they need to know to make informed decisions. The focus of the memberhsip site is to keep the couple action oriented with checklists and coaching so they can arrive at their wedding day relaxed and happy.

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