SAN FRANCISCO, June 27 CA-Web-2.0-Without
SAN FRANCISCO, June 27 /PRNewswire-FirstCall/ -- The Fordela Corporation
[http://www.fordela.com] has announced the launch of its online video
platform; Fordela Media Manager(TM), a full-hosted service designed to bring
the benefits of 'Web 2.0' to the business world without the risks of a public
video sharing site.
Fordela's founder, Jason Deadrich, said: "Everyone is familiar with public
video sharing sites for the general consumer. The business world understands
how important these new technologies are. They have the potential to become a
category exploding product in business-to-business communication. But the
sharing culture of public video sites also creates security problems."
Deadrich, a veteran of the IT side of the entertainment business, applied
his creative skills to solving these problems. He began his professional
career with George Lucas' Lucasfilm ltd. and pioneered the company's use of
the internet. He has been involved in web development since the early days of
Mosaic (the first popular web browser) to exploit the entertainment potential
of the web.
Deadrich understands why business is wary of Web 2.0: "It's natural for
companies to want to maintain control over their communications. They are
reluctant to put video content on a public video sharing site because they
would lose control over what happens to their content and who sees it, and
would have no record of who saw what. So any enterprise application of this
technology must offer security and control."
Fordela's robust solution is an on-demand media management system that
allows clients to control who sees their shared material, record who sees it
and monitor the extent to which they use it. It also enables clients to
generate business. By exploiting the system's ability to control and monitor
usage, clients can charge for the content.
Deadrich is keen to point out the wide potential: "We can build our
platform into a tailor made application for every conceivable use -- from a
learning management system to a way to easily monetize your rich media assets.
Imagine delivering rich-media, high-definition and even 3D content to your
client's sites -- the possibilities are endless."
Fordela's platform is not a standalone system but a fully-customizable
technology that clients can integrate seamlessly with their existing intranet
systems. It is dynamic in terms of applications and remains adaptable to
customer change. Fordela is open to feedback and has modified the product to
meet client comments and suggestions.
Fordela's platform is typically aimed at medium to large-sized companies
seeking to integrate video into their networks. It is effectively a 'white
label' product, which clients may customize and make their own.
Deadrich is upbeat about Fordela's prospects: "We've created a fusion of
code, brainpower, and a hunger to provide businesses with simple solutions to
profit from video. We've set out to construct lean, powerful applications so
that our clients can focus on their work. At last, businesses can use their
video libraries to evaluate viewer trends and apply their learning toward
making the right decisions and achieving sustainable performance improvement."
About Fordela Corporation
Fordela Corporation is located in San Francisco, California. More
information on the Fordela Platform is available online at
http://www.Fordela.com . Interested parties may also call 1-866-656-0326.
SOURCE Fordela Corporation
