The next generation of mobile Web design software, Everywhereigo, introduces the mobile social hub solution, allowing businesses to harness influencers on YouTube, Twitter, Flickr and the like to create more loyal customers.
(PRWEB) November 9, 2009 -- While marketing experts scramble to explain what to do with all of the valuable social media located on sites like YouTube, Facebook and Twitter, a mobile technology company has side-stepped the debate with a simple suggestion.
Gather it under the business’ own brand in a mobile-friendly social hub.
A spate of reports recently emphasized that social networking is likely to become chiefly a mobile activity. For example Facebook revealed that users of the mobile web and mobile application versions of its service grew from 20 million to over 65 million in a little over 6 months. As well, marketers have begun to take seriously the promotional benefit of social media, as Forrester reported in its study "Social Media Playtime is Over" indicating that 53% of marketers plan to increase social media spending. Businesses are now turning to focus on the question of how to capitalize on the rapidly expanding mobile social networking audience.
In response, mobile application software provider PhindMe Mobile today introduced a solution for businesses to create their own mobile social hub. Available through the PhindMe Mobile product Everywhereigo (www.everywhereigo.com), the solution combines social media (like Flickr pictures, YouTube videos and Twitter posts), and the business’ branded content into a customized mobile application. The application is in turn made available on the web in multiple versions to accommodate consumers on all types of mobile phones, and in a downloadable application for the iPhone and Google Android-powered phones. The company states that, by delivering product and service promotions in a mobile experience within the context of community-based social media, businesses develop stronger bonds with their core customers, in turn shortening the buying cycle with new customers.
"The mobile social hub is really an alternative to a generic mobile web site, creating a focused, multimedia mobile app that fits the mobile user like a glove," said PhindMe Mobile CEO Chuck Sacco, whose company’s suite of products includes the Everywhereigo "Design for Mobile" on-demand online mobile design software. "Businesses can, and should, include their own "evangelist" staff-driven content channel alongside fan-sourced media to bring the full flavor of the brand and its product or service to prospective customers."
Nathan Arnone of Southern Tier Brewing Company (STBC, available at http://stbc.mobi), a craft beer brewery with over 50 different brews, said, “Our growth has been primarily through word of mouth. The mobile social hub concept gave us a way to create a focal point for the community and to amplify our fans, who are really influencing others to become customers." He added, “Fans of our craft brews want to encourage like-minded people, and they inspire new consumers to come on board.” According to STBC, beer lovers routinely tweet and publish videos reviewing the various brews - which are then fed into STBC's mobile social hub application. The site is a direct destination to experience the community, see what others are saying and learn what's new. New customers that discover STBC social media elsewhere can follow links back to the STBC mobile social hub to find out more about their product line, sign up for their beer club or visit their brewery or distributors. All roads lead to the Mobile Social Hub.
Previously, a company's promotional web site would link visitors out to sites such as YouTube, Flickr, Facebook and Twitter to experience the community surrounding the brand, product or service. The net result was to drive consumers away from the company's own web site. As well, visitors following a link from a video or a tweet into the company's desktop-style web site will quickly abandon the site when using mobile phones to interact with social media.
Now, consumers can engage with social media alongside the company's branded content while visiting the company's web site on their mobiles. Businesses can relate to their mobile audiences in new ways, for example through real-time social interactions like receiving tagged user generated videos that then display in the company's app, or automatically responding to an SMS text message with a link to an image gallery.
How Everywhereigo Enables the Mobile Social Hub
Everywhereigo allows for the aggregation and smooth delivery of many types of social networking posts and social media to all types of mobile phones. Take YouTube videos for example. Everywhereigo uses a direct YouTube connection to receive videos, and then creates a convenient video gallery for mobile playback on various devices. Finally, it allows businesses to customize the presentation of the video, creating a branded YouTube channel under the company's own domain that works as required on various types of mobile phones. A similar process applies to other social media types such as Flickr, Picasa, Twitter and many more.
For more information or to try the Everywhereigo Design for Mobile online software, visit http://www.everywhereigo.com.
A dedicated resource page for the Mobile Social Hub solution is available here: http://everywhereigo.com/social
More in-depth coverage is available in this PDF, including links to research and reports pertaining to the convergence of mobile and social media.
Media Contact: Jon Cooper, Everywhereigo, a product of PhindMe Mobile, 866-562-2398 x706, jon at everywhereigo dot com
Everywhereigo is an online software solution for making mobile web sites and mobile web apps. It solves the problem of delivering the most satisfying user experience on every type of mobile phone. Marketers, web designers and developers use Everywhereigo to create online experiences specifically for their mobile audience. The Everywhereigo Design for Mobile online software provides design staff with full artistic control and is built to ease integration with other technology and websites.
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