Watchfire Digital Outdoor Raises the Bar Again; Unveils 3rd Generation Billboards

Across the product line, Watchfire has introduced key new features of the 3rd Generation billboards that make the best even better. They include:

--  Serviceability of the boards via front or rear access cabinets, which
    simplifies maintenance, improves appearance and lowers overall weight of
    the structure.

--  38 percent reduction in energy requirements.  Already an industry
    leader in efficiency, Watchfire's bulletin size billboards now require less
    than 100 amps of electrical service.

--  Higher efficacy LEDs, which provide truer colors and improve angular
    readability without distortion.

--  Ignite Online(TM), which already offers operators instant remote
    accessibility, now gives users an even easier interface and more control.
    Ignite Online(TM) enables billboard operators to control billboards from
    any location, perform advanced scheduling and day-parting functions, and
    enables advertisers to schedule and upload their own art.  The ability to
    display RSS feeds for real-time data, such as breaking news, sports scores,
    stock quotes, weather forecasts and updates, also is included.
    

In addition to improvements across its existing product line, Watchfire also has introduced the E-16mm, a 3rd Generation billboard product designed for medium- to long-range viewing. The E-16mm features a patent-pending image processing algorithm and a sophisticated LED layout, which dramatically extend the resolution at a price point that gives billboard operators more options than ever before.

With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit most any need. All Watchfire Digital Outdoor billboards produce 281 trillion colors and utilize state-of-the-art whole sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED module in a thick bed of silicone gel, enabling the modules to operate indefinitely even in the harshest conditions. Durability is further enhanced by Watchfire's streamlined engineering, which focuses on driving down parts counts and connections, improving projected reliability. All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire's warranty, lead-times, customer support, and software are considered to be the best in the industry.

For a free video the shows how Watchfire Digital Outdoor manufactures the best-looking, most durable digital billboards in the industry, go to http://watchfiredigitaloutdoor.com/3rdGen.

About Watchfire Digital Outdoor

Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 10 years, and has more than 30,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor is located in Danville, Ill. with marketing and sales operations in Indianapolis. For more information, go to http://www.watchfiredigitaloutdoor.com.