DENVER, CO -- 05/28/08 --
NewsGator Technologies, Inc., along with
washingtonpost.com and Newsweek,
today unveiled Campaign Tracker, a free application for Microsoft Windows
Mobile phones. The Microsoft-sponsored mobile application will enhance
washingtonpost.com's and
Newsweek's up-to-the-minute, portable coverage on the 2008 candidates and
elections.
Harnessing the breadth of syndication solutions of
NewsGator's Mobile
Reader, washingtonpost.com
and Newsweek will aggregate political content from across their media
properties, extending the reach of their brands and letting their readers
access the most recent and popular news on any given candidate, right from
their mobile phones. Campaign Tracker will also utilize NewsGator's
Editor's Desk for full editorial control, enabling washingtonpost.com and Newsweek to
create an optimal RSS feed reading
experience and present the news in ways that will provide the most value to
their readers.
Campaign Tracker was developed in conjunction with Microsoft through
Mobile2Market and runs on Microsoft Windows Mobile phones. Since the mobile
application is not built on a Web site, readers can access the latest
candidate news from wherever they are, even when they are out of wireless
range or on an airplane. Campaign Tracker makes for an enjoyable and fast
mobile reading experience, as each post contains the entire article so
there's no need to click through to the source.
"Developing innovative ways to distribute our content off our sites has
been a top priority for us this year," said Jennifer Moyer, COO,
Washingtonpost.Newsweek Interactive. "We are excited to utilize NewsGator's
aggregation service to more effectively provide mobile users with Microsoft
Windows access to washingtonpost.com's and
Newsweek.com's campaign and political news in real time."
"Working with washingtonpost.com, Newsweek and
Microsoft is terrific validation for NewsGator's leadership in syndicating
content and developing unique widgets and readers catered to today's
consumer tastes," said Jeff Nolan, vice president, NewsGator's
Software-as-a-Service group. "NewsGator's Mobile Reader gives media
companies
cutting-edge capabilities to deliver a wide range of content directly to a
user, whether they are commuting on a bus or flying across the country."
NewsGator's mobile reader is part of NewsGator Software-as-a-Service, which
encompasses the company's syndication and data services offerings and helps
media companies, content publishers and advertisers engage audiences
through the use of social media and Web 2.0 technologies. NewsGator's Web
2.0 syndication products, including personalized RSS readers, Widget
Framework, Community Publisher and Widget Ads, give companies the tools
they need to enable their audiences to create, subscribe and interact with
the most relevant content while staying within the company's brand.
NewsGator Software-as-a-Service is in use by some of the world's largest
media companies and brands, including CNN, Media General, National
Geographic, Newsweek, CBS News, the San Francisco Chronicle, USA Today and
Discovery Communications. For more information, visit
http://www.NewsgatorWidgets.com.
About NewsGator Technologies, Inc.
NewsGator Technologies is a pioneer in RSS and Enterprise 2.0 technologies.
Headquartered in Denver, Colo., NewsGator develops and markets RSS
aggregation solutions for individual end users, enterprises and online
content providers. Using NewsGator products and solutions, businesses and
consumers can subscribe to news, information, podcasts and other relevant
content more efficiently and effectively than with traditional channels.
With NewsGator, users have access to RSS information via the Web, Microsoft
Outlook, mobile devices and both Windows- and Mac-based desktop clients.
All NewsGator products synchronize seamlessly, enabling users to read their
RSS feeds anywhere, anytime, with any device. For more information, visit
www.newsgator.com.
Contact Information
Laura Farrelly
NewsGator
303-552-2046
lauraf(at)newsgator(dot)com
Jennifer Gazin or Zoe Vandeveer
LaunchSquad
415.625.8555
newsgator(at)launchsquad(dot)com
