Viximo powers virtual goods for Lady Gaga and other Interscope artists.
(PRWEB) November 17, 2009 -- Viximo, the only complete provider of virtual goods solutions, and Interscope Geffen A&M, a division of Universal Music Group, the world’s leading music company, today announced that Viximo will be powering virtual goods for Lady Gaga and other Interscope artists.
Virtual goods based on Lady Gaga, like her infamous disco stick and bubble dress, will be made available to Viximo’s extensive network of social networking, online dating, and casual gaming publishers that use Viximo’s Virtual Economy Solution and Virtual Goods apps to power their virtual goods business. In addition, launching today, Lady Gaga will be leveraging Viximo’s technology to offer branded virtual gifts through a customized storefront directly to her 4 million fans on Facebook.
“Virtual goods is a growing opportunity for artists such as Lady Gaga” said Brian Balfour, Founder and VP Product Marketing of Viximo. “Interscope Records continues to innovate being one of the first labels to form a virtual goods strategy for their artists.”
“Virtual goods provide a great way for our artists to expand their brand and engage their fans,” said David Spingarn, Head of New Ventures and Strategic Investments for Interscope Geffen A&M. “We are pleased that Viximo is enabling us to easily execute a virtual goods offering within a great collection of online communities.”
In addition to Lady Gaga, Viximo will also be powering virtual goods for other Interscope artists, such as The Pussycat Dolls, who are also launching a customized storefront today on Facebook. Viximo’s solutions offer everything these artists need to grow a virtual goods business on their Facebook Fan Page, including micropayments, analytics, and – most importantly – exceptional content. Viximo offers the same virtual economy solution, powered by premium and engaging content, to its network of social networking sites. As a result, Viximo is rapidly expanding both its publisher and content network to meet the demand of the thriving virtual goods market.
About Viximo:
Viximo monetizes your audience and increases engagement with the only complete virtual goods solution for social networking, online dating, and casual gaming sites. Viximo’s suite of solutions including premium content, analytics, virtual currency, and micro-transaction payments, can have your virtual economy up and running in less than one week. For more information visit http://viximo.com or learn about strategies for virtual goods at http://blog.viximo.com.
About Interscope Geffen A&M Records:
Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M Records embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman Jimmy Iovine, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop and alternative. Interscope Geffen A&M Records is part of Universal Music Group, the world’s largest music company.
Contact:
Brian Balfour, Founder and VP Product Marketing
Viximo Inc.
617-583-5671
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