ATLANTA, GA -- 11/04/09 --
Vitrue, the leading provider of social
management technologies, announced today the rollout of its Vitrue FMS,
designed to provide marketers with the capabilities to create a unified
brand presence on Facebook blending both local and corporate content into
the user experience.
"Today marketers know they need to create unique, social experiences on a
local basis and tap into the 'long tail' power of the local social graph,"
said Reggie Bradford, CEO of Vitrue. "Facebook reports the average consumer
has 120 friends on Facebook and a Vitrue study shows the average consumer
has roughly 50 percent of their friends in the same metropolitan area.
Couple this with the fact that according to Nielsen, 78 percent of
consumers buy products from a peer or friend, and you have a strategic
bull's-eye in terms of providing users locally relevant social media to
drive and influence purchases."
A key component of the Vitrue FMS is the ability for local marketers to
manage their own messaging and content, while still allowing corporate
marketing to provide oversight and input into the messaging. Collaboration
and review tools are also built into the product, as well as a robust
invitation management system that easily scales to hundreds or even
thousands of local administrators. The invitations leverage the technology
of Facebook Connect, dramatically reducing the amount of orientation or
training required of local marketers.
The Vitrue FMS also provides detailed analytics at the local level, giving
local marketers insight and tools to refine communications for optimal
effectiveness. The data can also be aggregated at a regional, national,
and global basis to give corporate marketing insight into the overall
impact of the brand's local marketing efforts on Facebook.
The Vitrue FMS represents "social local" for the world's biggest brands.
The platform now allows retail, auto, restaurant and other franchise brands
for the first time to have a dynamic local presence on Facebook. Before
the Vitrue FMS, many "rogue pages" were created by both fans and employees
causing significant issues ranging from inconsistent brand standards, to a
lack of universal navigation, to an inability to roll out a national
promotion on a local level.
Marketers know social media is here to stay, and as we enter 2010 there is
a clear need for brands to give control to local markets while maintaining
the ability to dynamically manage thousands of locations. Using the Vitrue
FMS, a brand can roll out a Facebook presence for hundreds or thousands of
locations, each localized to its unique content needs including store hours
and details, local products or menu items, local blog and Twitter
integration and even job postings.
"For quick-serve and fast-casual restaurant marketers, The Vitrue FMS
provides a powerful arsenal of tools to maintain a corporate brand while
empowering its individual franchisees to market on a local level," said Jim
Anderson, Chief Product Officer of Vitrue. "The Vitrue FMS puts the power
in local markets to determine their needs and provide their customers with
offers and utility that drives in-store traffic while corporate can define
national promotions and product offerings."
The Vitrue FMS is perfect for TV networks, movie studios, record labels,
quick-serve and fast-casual restaurants, auto companies, tourism, and
retailers.
About Vitrue
Vitrue is a social media management company providing technology solutions
to help brands harness the vast marketing potential of social networks such
as Facebook and Twitter. Our solutions combine a social relationship
management platform, multi-presence management capabilities and a suite of
Facebook applications built to meet marketer objectives such as
acquisition, engagement, sales and brand awareness across the social web.
Through our industry expertise, technology platform and integrated
approach, we provide the most comprehensive social media marketing
solutions built exclusively for Fortune 1,000 global brands. For more
company information, please visit http://vitrue.com.
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Gretchen Miller
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