OLMSTED FALLS, OH -- 11/04/09 --
Credited with creating the very first
infomercial in the U.S., Vita-Mix,
the world leader in high-performance blending equipment, today announces "Pitch Me!" -- a national video
competition to discover the next great Vita-Mix TV demonstration star. The
winner, voted on by the public and chosen by Vita-Mix, receives a Grand
Prize of $10,000 and may star in upcoming Vita-Mix television commercials
and web-based videos.
Participants must showcase their skills with a Vita-Mix blender and are
judged on their video's creativity, popularity and overall quality. As the
competition progresses, Vita-Mix will air highly-rated submissions on
national commercials, to drum
up support for the leading videos and further publicize the contest.
Vita-Mix is offering over $20,000 in total prizes including the single
Grand Prize of $10,000 cash.
In 1949, Vita-Mix created the world's first television
infomercial during which Vita-Mix Founder William G. "Papa" Barnard
demonstrated everything the Vita-Mix machine could do and began America's
love affair with the infomercial. A commitment to personal demonstration continues
to guide Vita-Mix's marketing efforts to the present day; Vita-Mix
demonstrates its professional-quality machines in over 2,000 shows every
year in the U.S. alone.
The newest Vita-Mix machines
certainly lend themselves to demonstration since they do the work of 10
kitchen appliances and perform over 50 different
processes.
For more information on "Pitch Me!" or to submit a video, visit
www.vitamixtv.com.
About Vita-Mix Corporation
Based in Olmsted Falls, Ohio, a suburb of Cleveland, family-owned and
operated Vita-Mix Corporation was founded in 1921 by William G. "Papa"
Barnard, an early promoter of the whole foods lifestyle and a direct
marketing pioneer. Since introducing the first Vita-Mix blender in 1937,
Vita-Mix has set the standard and is currently the world leader in high
performance blending equipment for home and commercial use. Vita-Mix
equipment is found in leading smoothie bars, coffee houses and restaurants,
and is universally praised by professional chefs and consumers alike for
both durability and performance. The company's commitment to a healthy
lifestyle is evidenced by its support of health and fitness projects and
generous employee benefits and wellness programs that further better,
longer lives. Vita-Mix products are sold in over 80 countries and are made
at the corporate headquarters in Cleveland, Ohio. For more information,
please visit www.vitamix.com. Vita-Mix... a better life.
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Katie Cycan
310-274-1072
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