Musicians and Consumers No Longer Need to Wait for Sluggish Record Labels LOS ANGELES and LONDON, Oct. 8
LOS ANGELES and LONDON, Oct. 8 /PRNewswire/ -- LP33.tv, a music venture
founded by industry insiders and supported by rock legends, tomorrow will
launch a unique music and video platform that allows consumers to discover,
experience and enjoy music and music-themed video content, while helping new
and emerging musical artists promote their careers and sell their music. The
media-rich music site is available at http://www.LP33.tv.
"The music industry has changed astonishingly in recent years, and in this
age of the Web, major labels simply no longer dictate what music is available
to be discovered and consumed," says LP33.tv CEO and founder Andrew Bentley.
"Our aim is to offer clarity in this newly democratized state. Choice has
mushroomed, but discovering true talent has become even harder for the average
consumer. LP33.tv is the place where underexposed hit music can be discovered,
shared and enjoyed by everyone. Empowering consumers to discover the best new
music, and giving artists a direct way to reach them, is essential for the
music industry's future direction."
The consumer section of LP33.tv creates an MTV-like experience, with
multiple channels featuring news, reports, documentaries, video blogs, live
music and video promos. Staff video-bloggers (VJs) guide viewers to discover
new music, both mainstream and esoteric, on the way to becoming future hits.
Friends can connect through the site's social networking component to share
music and videos, and fans can purchase and download the new music they find
and love.
A promotional platform guides fans to the best new talent and provides a
rich, engaging way to engage with favorite new music through promotional
content. Artists can partner with LP33.tv to promote their music through
compelling, interactive online experiences, supported by a team of music
industry experts and rich online tools.
"We support all talented artists," says Catalina Guirado-Cheadle, SVP and
Director of Artist Liaison & Development (ALD). "But also we are aware of who
will be the most successful through the LP33.tv model of consumer-directed
discovery: artists that would have gone platinum 10 years ago, but today
don't fit into the major label economics."
LP33.tv supports artist promotion with a range of professional services.
The complementary trade site, theMIDB.com (The Music Insiders Database) -- an
online network for music insiders, artists and professionals -- will feature
listing and news services through which artists can promote their work to
peers and connect to members of the trade.
LP33.tv was formed through the inside knowledge and experience of several
music business veterans. Founder Andrew Bentley, the former CFO of Virgin
Music, CFO of EMI International, and CEO of EMI Music/Asia Pacific, is a
serial entrepreneur with extensive management experience in Fortune 500
corporations. Helping to build the company's consumer value is Content
Director/SVP Vlad Lodzinski, a digital media expert and former Executive
Producer and Channel Launch Manager for MTV Europe. Artist Liaison
Director/SVP Catalina Guirado-Cheadle is a former signed singer/songwriter.
And the whole team relies on Chief Technology Officer Jarrell Pair to bring
the vision to life. Along with the entire LP33.tv staff, the executive team
leverages its relevant industry experience to deliver a unique music
entertainment experience.
The project's pedigree was solidified and its value validated when members
and management of the seminal rock group Genesis became the first to invest in
the company.
LP33.tv is also committed to promoting music artists on the broadest
possible way. The company is planning and holding live music events throughout
North America and the UK, and will distribute its library of video content to
other platforms and stations. LP33.tv will also feature artist-created video
content, including video promos, tour diaries and video blogs and vlogs.
"So many artists can now self-publish without any label help," says
Lodzinski. "While it's an exciting and liberating time for artists, this new
freedom can make it even more frustrating for discerning consumers to find
music they truly enjoy. Music fans aren't satisfied waiting until major labels
release new talent -- they want to find the best new music emerging on the
scene right this very moment. LP33.tv quenches consumers' thirst for the best
new music while giving artists a wide range of rich channels where they can
promote their music to hungry new audiences."
LP33.tv is launching at a time when labels are becoming less powerful in
the success of music, and artists are becoming more autonomous. The new site
is the right platform for enabling this new age of commercial music. "Music
thrives when artists have creative control of their careers," says Bentley.
"It makes for more empowered musicians, more inspired music, and happier fans.
LP33.tv is the best channel for letting musicians and industry professionals
take charge -- and that means great new music for consumers."
Anyone who makes or enjoys music can sign up for a free account to access
a rich music and TV experience at http://www.lp33.tv. Music insiders can also
register for a free account at http://www.themidb.com to post profiles and
network with other industry members around the globe.
About LP33.tv
LP33.tv aims to allow consumers to discover, experience and enjoy music
and music-themed rich content, all while helping new and emerging musical
artists to promote and monetize their careers. The company's music content and
resources are complemented by services aimed at the music and recording trade,
including the Music Insiders Database (http://theMIDB.com), a comprehensive,
personalized online directory of music professionals. LP33.tv is the trading
name of myAWOL LLC of the US, a wholly owned subsidiary of myAWOL.com Ltd, of
England. http://www.lp33.tv
An explanatory video can be found at: http://www.blip.tv/file/1247193
SOURCE LP33.tv
