NEW YORK, June 19 NY-Medialink-Mars-M&M
NEW YORK, June 19 /PRNewswire/ -- Mars Snackfood announced that America's
favorite candy is getting a little more personal with the introduction of MY
M&M's(R) Faces, which lets consumers print their faces on an M&M. This
head-turning innovation was the spotlight new product revealed at the National
Confectioners Association All Candy Expo. Beginning in June, consumers can
simply upload a photo portrait to http://www.mymms.com and combine images with
two to three custom messages creating a powerful and personal storytelling
experience.
(See video from Mars Snackfood at:
http://media.medialink.com/WebNR.aspx?story=35141)
The world's leading confectioner, Mars Snackfood US, also debuted M&M's(R)
Premiums -- the brand's entry in redefining the premium chocolate category, a
category that is growing faster than the entire chocolate category. Covered
in thin, jewel-toned shells that resemble precious gemstones, the smooth, rich
M&M's(R) Premiums come in five flavors -- Chocolate Almond, Mint Chocolate,
Mocha, Raspberry Almond and Triple Chocolate. They will be available
nationwide starting this summer for $3.99 a box.
Mars Snackfood US also introduced a first-in-category innovative new
format for its Dove(R) tablet bar collection. The tablet bar features three
individually-wrapped pieces in an elegant, re-closeable pack -- addressing
consumers' desire for portion control, portability, shareability and
freshness. The DOVE(R) tablet bar collection is available nationwide this
summer and retails for $1.99 per individual bar.
Registered journalists can access video, audio, text, graphics and photos
for free and unrestricted use at http://www.mediaseed.tv.
05CH08-0083
SOURCE Medialink and Mars Snackfood
