Award Show Promoted on Ecast to Reach Young Adults and Music Enthusiasts SAN FRANCISCO, July 7
SAN FRANCISCO, July 7 /PRNewswire/ -- After finding success with two
previous promotions, VH1 has again partnered with the Ecast media network to
promote the "VH1 Rock Honors: The Who" in 10,000 bars and nightclubs across
the country. The show premieres on VH1 on Thursday, July 17 at 9:00 p.m.
Posterscope NY partnered with Ecast, the largest broadband touchscreen
media network in the United States to create a campaign that heavily promotes
"VH1 Rock Honors: The Who." Launched on June 23, the campaign offers
consumers multiple opportunities for engagement, including customized
playlists highlighting songs by The Who; an integrated social application in
which consumers can request a text reminder to tune-in to the show; and a
music memory game called The Seeker.
Previous VH1 campaigns on the broadband media network include "VH1 Hip Hop
Honors," which paid homage to Hip Hop innovators and veterans, and most
recently VH1 Classic's 7-part series, "Seven Ages of Rock," which showcased
various genres of rock music that shaped pop culture.
"Ecast offers multi-dimensional campaigns that have resulted in consistent
engagement from consumers and high click-through rates for previous VH1
programs," said Nigel Cox-Hagan, senior vice president, Creative Group and
Consumer Marketing, VH1. "Its delivery of compelling interactive content and
music into a non-intrusive social setting gives us a great medium for reaching
VH1's music loving audience."
Promoting on the Ecast network is a winning combination for advertisers
trying to reach a large, young, music-oriented audience. In fact, a recent
Arbitron study found that 78 percent of patrons in bars and nightclubs took
notice of the touchscreen media network, and one-quarter of patrons interacted
with the Ecast network. Not only are consumers interacting with the network,
but the recall rate is 43 percent.
"Ecast allows VH1 to zero in on a highly desirable demographic," said John
Taylor, president and CEO of Ecast. "We are proud to be one of the few out-
of-home media networks to provide advertisers with an interactive experience
and direct access to the young adults who are the social influencers driving
consumer trends, and we look forward to another successful VH1 campaign."
About Ecast
Ecast operates the largest broadband touchscreen media network in the
United States, providing digital music to over 10,000 bars and nightclubs
across the country. The unique touchscreen music service allows locations to
put the power of choice where it should be: with the consumer. Utilizing the
speed and scalability of broadband, Ecast delivers music, advertising and
other forms of entertainment to the young-adults most responsible for
affecting purchasing decisions and consumer trends. Ecast is changing the way
people listen to music in public places and revolutionizing out-of-home
advertising. Ecast's investment partners include Crosslink Capital, DCM, El
Dorado Ventures, Focus Ventures and Mobius Venture Capital. For more
information, please visit www.ecastnetwork.com.
VH1 is a registered trademark of MTV Networks, a unit of Viacom
International Inc. MTV Networks also operates and offers joint ventures,
licensing agreements and syndication deals whereby its programming can be seen
worldwide.
This release is available on the KCSA Strategic Communications Web site at
www.kcsa.com.
CONTACT INFO:
Christa Conte / Charlotte Maumus
KCSA Strategic Communications
(212) 896-1238 / (212) 896-1269
cconte@kcsa.com / cmaumus@kcsa.com
SOURCE Ecast
