Solvent-Free Product Line Offers Superior Durability, Beauty ATLANTA, Aug. 20
ATLANTA, Aug. 20 /PRNewswire-FirstCall/ -- A new family of durable,
water-based finishes called ZENITH(R) debuts at the International Woodworking
Machinery and Furniture Supply Fair this week. Based on new product chemistry
developed by The Valspar Corporation, ZENITH yields the most attractive,
durable results to date from waterborne wood coatings, aiding builders,
construction component and furniture manufacturers in adopting green building
practices.
New ZENITH water-based finishes match the durability of solvent-based
coatings while providing a high-performance, low odor, VOC-compliant and
HAPs-free product. ZENITH helps reduce business expenses by delivering up to
20 percent greater coverage of wood surfaces than traditional solvent-based
formulations.
The line includes water-based formulations of the existing Valspar wood
coatings collection. The ZENITH Color Choice Finish Design Program includes
wiping stains, spray stains, liquid glaze, powder glaze, and basecoats.
ZENITH waterborne topcoats include lacquers, pre-catalyzed lacquers,
conversion varnishes and UV coatings.
"The most frequent comment we get from customers is, 'Wow! That's
beautiful!'" says Jamey Stiehl, Valspar technical service manager. "ZENITH is
unique because now wood finishers don't have to sacrifice beauty, durability
or ease-of-application when they switch to waterborne coatings. Plus,
changeover is simple, easy and cost-effective because your existing
application equipment remains the same and product coverage will improve."
ZENITH coatings deliver improved mar and scratch resistance, are easy to
apply, odor-free, non-yellowing and under normal circumstances dry in less
than 30 minutes. ZENITH surpasses all the Kitchen Cabinet Manufacturers
Association (KCMA) coatings performance standards when applied properly.
"With ZENITH you can easily create any furniture-quality finish," Stiehl
says. "Results are extra tough due to our specially formulated polymers.
These coatings represent a significant improvement over waterborne coatings
currently on the market, so if wood finishing is part of your business, we are
confident that you will want to try ZENITH."
The ZENITH family of waterborne coatings is backed by Valspar's 200-year
commitment to excellence in wood finishing. As more distributors and original
equipment manufacturers (OEMs) adopt green initiatives, the ZENITH family of
products will help them meet their environmental goals without sacrificing
beauty or affordability. As ZENITH products are not classified as flammable,
some businesses may qualify for reduced fire insurance premiums. ZENITH
coatings are currently undergoing certification testing by a leading
institution that is recognized by the U.S. Green Building Council.
"Development of the ZENITH product line was a major undertaking in terms
of research and coatings science," says Valspar Group Vice President Jim
Randolph. "It is part of our mission to assist customers, and our customer's
customers, in achieving their business objectives. As a company, we will
continue to develop innovative products like ZENITH that can provide a
competitive advantage to our customers."
The Valspar Corporation (NYSE: VAL) is a global leader in the paint and
coatings industry. Since 1806, Valspar has been dedicated to bringing
customers the latest innovations, the finest quality and the best customer
service in the coatings industry. For more information about Valspar products,
visit www.valsparglobal.com .
ZENITH(R) is a registered trademark of Valspar Corporation
SOURCE The Valspar Corporation
