SINGAPORE and SUNNYVALE, Calif., June 26 UzoneMedia-iCabTV-SG
SINGAPORE and SUNNYVALE, Calif., June 26 /Xinhua-PRNewswire/ -- UzoneMedia
Inc. celebrated the commencement of its partnership with ComfortDelGro,
leading taxi operator in Singapore for the launch of UzoneMedia's iCabTV
network.
UzoneMedia and ComfortDelGro's taxi company, Comfort Transportation, have
signed a definitive agreement which grants UzoneMedia the exclusive rights to
operate touch-enabled LCD based infotainment systems in ComfortDelGro taxis in
Singapore effective immediately. This marks UzoneMedia's first direct
involvement in Singapore's media market and its first direct investment in
proprietary digital media network.
UzoneMedia's iCabTV will be installed in ComfortDelGro taxis in stages
over the next few months. With at least 1,000 ComfortDelGro taxis expected to
carry the system by fourth quarter of 2008, iCabTV will reach more than 30,000
affluent consumers, business professionals, and tourists across Singapore on a
daily basis.
Said Mr Jim Chuang, CEO of UzoneMedia, "UzoneMedia's iMMN platform will
revolutionize the way commuters ride taxis. iCabTV, is an infotainment
platform that aggregates content, commerce and services. Our platform, has
the ability to push contents intelligently based on the location of the taxis
and time of day, allows marketing messages to reach our target audience more
effectively. In addition, the LCD touchscreens installed in the taxis display
interactive contents that engage the passengers, thus making content
impression last even longer. Finally, all of our iCabTV screens in the taxis
are networked together via 3.5G technology that allows us to deliver media
contents to thousands of mobile LCD touch panels efficiently and effectively."
Mr Chuang added, "ComfortDelGro has always been known for its commitment
to providing high level services. It has distinguished itself not only as the
leading taxi operator in Singapore, but also as a global leader in public land
transport. This assures a consistent, continuous, high quality demographic for
the advertisers on iCabTV Network and so we made ComfortDelGro the natural
choice for our launch into the Singapore market."
Said Mr Yang Ban Seng, ComfortDelGro CEO (Taxi Business), "We are
delighted to be working with UzoneMedia and their partners. Their experience
in digital media and unique understanding of building, managing and
maintaining digital media networks allows us to have the confidence that this
partnership and iCabTV will further enhance the taxi experience for our
commuters."
UzoneMedia's iCabTV platform supports a wide range of digital formats such
as JPEG pictures, Flash animation to full motion DVD quality video, all with
stereo sound. Clients can choose spot durations ranging from 15 to 60 seconds
or longer, and campaigns between one week to three months.
Commenting on the significance of the launch, Mr Chuang said, "It is an
exciting time for outdoor media in Singapore. Through the iCabTV network, our
company is poised to take advantage of the rapid changes in wants, needs and
expectations of clients, passengers and transport operators to enrich their
experience. This marks the first step in UzoneMedia's strategy to emerge as
the dominant operator of digital media networks for out-of-home media in
Singapore."
UzoneMedia is a privately held corporation founded in 2006, it is shaping
the future with its vision and leadership in iCabTV(TM) -- a location- and
time-based targeted infotainment platform that allows the aggregation and
convergence of media contents, commerce, and services over public wireless
infrastructures. iCabTV is a unique platform capable of reaching out to a
broad new captive audience.
ComfortDelGro is the world's second largest land transport company with a
total fleet size of more than 41,000 buses, taxis and rental vehicles. It
operates in seven countries -- Singapore, China, the United Kingdom, Ireland,
Australia, Vietnam and Malaysia -- giving it the broadest footprint amongst
its international peers. Currently, overseas ventures account for 44% of
Group turnover. The Group aims to derive 70% of its total turnover from
overseas within the next five to seven years.
For more information, please contact:
William Hang
VP Marketing & Business Development
UzoneMedia Pte Ltd
Tel: +65-6741-1989 ext.201
Email: william@uzonemedia.com
Tammy Tan
Group Corporate Communications Officer
ComfortDelGro Corporation
Tel: +65-6383-8021 or +65-9683-0732
Email: tammytan@comfortdelgro.com
Yvonne Tang
Manager
Group Corporate Communications
ComfortDelGro Corporation
Tel: +65-6383-7355 or +65-9754-7670
Email: ytang@comfortdelgro.com
SOURCE UzoneMedia Pte Ltd
