AirPlay tests golf fans' knowledge with premiere of U.S. Open Live Challenge SAN FRANCISCO, June 10
SAN FRANCISCO, June 10 /PRNewswire/ -- AirPlay (http://www.AirPlay.com),
the innovative leader in multi-player TV games, today announced an agreement
with NBCSports.com and the USGA to deliver an interactive game experience for
the 2008 U.S. Open. With U.S. Open Live Challenge, golf fans compete through
predicting the action live while watching their favorite competitors
throughout the June 12 - 15 broadcasts from Torrey Pines Golf Course in San
Diego.
"U.S. Open fans have already proven to be highly engaged across multiple
mediums during the Championship," said Alex Withers, Director of New Media at
the USGA. "Partnering with NBCSports.com and AirPlay for a live gaming
experience gives fans further engagement with the action during our National
Championship."
While the professional golfers compete for the seven million dollar purse,
avid fans play along on the Web, predicting the action live for a chance to
win an all expenses paid trip to the 2009 U.S. Open at Bethpage Black.
Players can predict the scores of their most-watched players, calling out live
course action such as whether a player will sink a putt on the third hole or
bogey on the next par 4. It happens in real time during the broadcast with
immediate leaderboard updates, golf trivia questions, player-to-player chat
and up-to-the-second opinion polls.
By combining today's multi-player TV technology with television viewers'
passion for the National Championship, the USGA, NBCSports.com and AirPlay
take the experience of the game and its fans to new heights with U.S. Open
Live Challenge.
"The U.S. Open is more than a premier golf Championship, it's a golf
institution," explained AirPlay Chairman and CEO Morgan Guenther. "And for
the first time this year, legions of Open fans can play against each other in
a fun and engaging online community."
AirPlay adds the new U.S. Open Live Challenge to an existing mix of unique
sporting events and game show offerings that include NFL Call-the-Play
Football, NBA Realtime Fantasy, Deal or No Deal and Jeopardy!. Every AirPlay
game lets viewers compete in real time against a community of fans via their
mobile devices or the Web for the ultimate television viewing experience.
To get into the action and play U.S. Open Live Challenge, log on to
USOpen.com, NBCSports.com or AirPlay.com.
About AirPlay
Founded in 2005, AirPlay has become the leader in multi-player TV games.
By joining 200 million mobile devices with 110 million U.S. television
households, AirPlay enables enthusiasts to actively participate in their
favorite programming through real-time competition and community. For its
wireless and television industry partners, AirPlay offers a proprietary
platform and service infrastructure which enables incremental revenue streams
without partner capital investment. Led by a dynamic team of experienced
technology executives, AirPlay is backed by QUALCOMM, Motorola, JK&B Capital,
ONSET Ventures and Redpoint Ventures. For more information or to experience
PlayTV on AirPlay, log on to AirPlay.com or contact AirPlay@RLMpr.com.
About the United States Golf Association
The United States Golf Association (USGA) has served as the national
governing body of golf for the U.S., its territories and Mexico since its
formation in 1894. It's a non-profit organization run by golfers for the
benefit of golfers. The Association sponsors a variety of programs that
benefit everyone who plays the game, from conducting 13 national championships
each year, to writing and interpreting the Rules of Golf, to funding turf
grass and course maintenance practices, to supporting grassroots programs
through its "For the Good of the Game" initiative.
About NBC Sports Digital Network
The NBC Sports Digital Network consists of a powerful group of web and
mobile platforms that reach sports fans wherever and whenever they want. On
the web, NBCSports.com, NBCOlympics.com, Rotoworld.com and Sandbox.com offer
video, breaking news, biting commentary and insightful analysis, photos,
standings, in-depth features, fantasy sports news and information, fantasy
games, social tools and NBC Sports' coverage of major professional and amateur
sports. On your phone, NBC Sports Mobile delivers live streaming sporting
events, up-to-the-minute scores, schedules, photos and more.
SOURCE AirPlay
