LOS ANGELES - (Business Wire) Univision 34,
KMEX-TV, the leading Spanish-language television station in the country, announced that it is expanding its popular 5 am to 7 am local Spanish-language morning news program an additional hour from 7 am to 8 am broadcasting on its sister station, TeleFutura 46 KFTR-TV starting Monday, April 28.
“The ratings increases we have seen recently have demonstrated that Latinos in the Southland are hungry for more news and information. The expansion of our morning newscast is our continued commitment to inform, empower and motivate the Latino community,” said Maelia Macin, Univision 34 vice president and general manager. “Furthermore, this decision is a response to the overwhelming popularity of ‘Primera Edicion’s’ community focused and unique approach to news as well as TeleFutura’s growth and maturity as the #2 Spanish-language television station in our community.”
The expansion of the morning newscast reflects its continued ratings success. During the most recent February sweeps, in NSI total market, the 5 am news grew +20% while the 6 am news increased +11% versus a year ago. In addition, “Primera Edición” ranked second to KTTV morning news for 6am and tied for #1 at 5 am. Since its launch, “Primera Edicion” has been the number #1 6 am news choice for Hispanics
“Univision has one of the leading news operations at a national and local level, in many instances serving as an information lifeline for our viewers,” said Terry Mackin, president of the Univision and TeleFutura Television Station Groups. “We take this responsibility seriously and this expansion is part of our commitment to deliver top news programming, focused on the issues that are most important to our viewers.”
Expanded Format
Airing Monday through Friday and hosted by award-winning anchors/reporters Rolando Nichols, Gabriela Teissier, Francisco Pinto and Claudia Botero, this expansion of “Noticias Univision 34: Primera Edición” will feature local news, weather and traffic, as well as viewer generated stories, interactive audience segments and guest performances. There also will be weekly entertainment, cooking, health and legal issue segments.
Univision is also expanding its local morning news to the 7 am hour on its local TeleFutura stations in Miami, New York and Sacramento.
Despierta América (Wake Up America) -- Univision Network’s top rated morning talk and entertainment show which is celebrating 11 years on the air -- will continue to be broadcast nationally Monday to Friday from 7 am to 10 am.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 89% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, La Calle Records and Mexico-based Disa Records as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
KMEX-TV
Christina S. Camino, 310-348-3417
csanchez@univision.net
