Company notes importance of video with growing YouTube popularity BRISTOL, Va., July 24
BRISTOL, Va., July 24 /PRNewswire/ -- The story of Universal Fibers'
commitment to the environment and the industry is now just a click away. The
company has just released a video explaining its new EarthSmart(sm)
Technology. The four-minute broadcast has also been posted on the
ever-popular YouTube website. The video features interviews with company
leaders and employees.
"These days it is all about video," said Universal Fibers VP of Marketing
Bill Goodman. "YouTube is making it very easy and cost effective to get your
message out there. This is a new way to reach our targets. It not only tells
the story, it gives viewers a behind-the-scenes look at our operation."
The video includes clips from Universal Fibers President and CEO Bentley
Park. He talks about the breakthrough technology that led to post consumer
nylon 6,6 fiber from recycled carpeting. "This was something to celebrate,"
Park said. "It was a breakthrough, not only for our company, but for our
industry."
This technology breakthrough is one example of the company's EarthSmart
Technology. The video explains the concept and tells viewers how Universal
Fibers is leading the way to a better tomorrow for the industry and our
planet. The video also explains the amazing color capabilities of Universal
Fibers.
"Through EarthSmart Technology our Universal Color(R) guarantees a color
match every single time. Customers continue to get lot-to-lot consistency,"
Goodman says. "It's these innovations that really sets us apart from the
competition." Universal Fibers has more than 300 core colors with unlimited
color combinations available in any polymer type.
The video is now available on-line by going to www.youtube.com . "We are
excited to really get our message of environmental stewardship out to the
people," Goodman said. "This is really a unique way to let others know what
were doing and how we're doing it. I think it's going to go over very well."
Universal Fibers, Inc., is a multi-platform producer of solution-dyed
synthetic yarns for the commercial, residential, transportation and textile
market. The company is both SCS and ISO 9001 certified. For more
information, please call customer service at 800-457-4759 or visit our website
at www.universalfibers.com
SOURCE Universal Fibers
