NEW YORK, NY -- 09/05/08 --
MultiMedia
Intelligence and
Experian
Consumer Research have recently joined forces to examine the teen
(12-17 years old) population using wireless phone services, providing a
detailed analysis of this consumer segment.
Teenagers are some of the most avid and trend-inspired users of technology
today, making them a valuable sector for wireless phone companies. Over
half of teenagers have a cell phone by the age of 13; however, the teen
population's growth in the wireless market has slowed due to saturation.
Due to the slow growth, it is increasingly important for wireless companies
to examine and understand the teen segment, and design new strategies to
attract them.
The partnership between MultiMedia Intelligence and Experian Consumer
Research allows a more comprehensive view of the teen population regarding
technology preferences and behaviors.
Download the
free report offering unique insight into the wireless usage of this
consumer segment.
Experian Consumer
Research is the Home of Simmons, the Voice of the American Consumer(TM)
for over 50 years, and delivers the full suite of Simmons products and
services. It is a full service, market and consumer research organization
dedicated to enabling clients to optimize communications with their
customers and prospects across multiple channels by providing a robust
description of the American Consumer. For more information, visit
www.experianconsumerresearch.com.
MultiMedia
Intelligence, a market research and consultancy firm, specializes on
the markets and technologies for delivering and monetizing digital content
and services across multiple platforms. We look beyond the classic 'three
screens,' which include TVs, mobile handsets, and computers. We put markets
into the broader context of the industry ecosystems that are converging and
changing traditional business models.
Contact information:
Patricia Lao
Senior Marketing Representative
Experian Consumer Research
600 Third Avenue | 16th Floor | New York, NY 10016
Phone: 212.471.2881 | Fax: 212.471.2940
Email Contact
