Unicast Rich Media Launches Display Advertising on Google Content Network NEW YORK, May 19
NEW YORK, May 19 /PRNewswire-FirstCall/ -- Unicast, a division of Enliven
Marketing Technologies Corporation (Nasdaq: ENLV), today announced that they
have become a rich media provider for the Google content network. Google's
content network, one of the largest ad networks in the world, enables
publishers and marketers to generate revenue by placing ads on their Web
properties.
"We are excited to be working with Google to deliver rich media ads into
the Google content network," said Patrick Vogt, CEO of Enliven Marketing
Technologies. "We believe that Unicast offers the most innovative, unique
Premium Rich Media products in the industry and we are looking forward to
working with Google."
After successful completion of Google's certification process, the
majority of Unicast's proprietary Premium Rich Media (PRM) ad formats have
been approved to run on the Google content network. These rich formats include
Unicast HD3D, among others. Unicast has been a pioneer in the creation of
unique custom display ad formats for many years, establishing itself as the
leader in Premium Rich Media (PRM) offerings on the Web. As part of the PRM
suite of products, the Unicast HD3D marketing technology combines
photorealistic visual fidelity of 3D environments with flexibility of Flash(R)
technology for a very interactive, high definition visual experience.
"We worked with the Google team to leverage our technology and bring the
best possible rich media ad applications to the Google content network," said
Jason McKay, President of Unicast. "We believe this is an important step in
our long term vision for the future of rich media on the Web."
ABOUT UNICAST
Unicast, the Internet Marketing and Advertising Technology Group of
Enliven Marketing Technologies Corporation (NASDAQ: ENLV), is a pioneer in
Rich Media and video advertising. Unicast helps Agencies, Advertisers and
Publishers to create, deploy and accurately measure better performing Premium
Rich Media digital ad campaigns that provide a more engaging experience for
users.
Unicast's Premium Rich Media (or PRM) platform provides highly engaging,
interactive applications that leverage our technology and incorporate visual
fidelity, 3D, video and Flash components that represent the next generation of
advertising for Web 2.0.
ABOUT ENLIVEN MARKETING TECHNOLOGIES
Enliven Marketing Technologies Corporation is a leading Internet Marketing
Technology Company, offering Internet marketing and online advertising
solutions through a powerful combination of proprietary visualization
technology and expertise in the creation, delivery and reporting of Premium
Rich Media. Enliven Marketing Technologies Corporation has recently entered
into a definitive merger agreement with DG FastChannel. The combined company
will offer advanced digital media services, ad distribution, Internet
marketing and online and mobile advertising solutions as a leading Digital
Solutions Company. Enliven's family of brands include Unicast, the Online
Advertising and Technology Group, and Springbox, the Digital Marketing
Solutions Group. The company's technology and online advertising solutions are
leveraged by some of the world's most esteemed brands, including AOL, GE,
Sony, and Toyota. More information can be found at www.enliven.com.
The company has approximately 140 employees with offices in New York, NY,
Los Angeles, CA, Austin, TX and London, England.
SAFE HARBOR FOR FORWARD LOOKING STATEMENTS
Statements in this Press Release may contain certain forward-looking
statements relating to Enliven Marketing Technologies and its expectations for
the proposed merger with DG FastChannel. All statements included in this Press
Release concerning activities, events or developments that Enliven Marketing
Technologies expects, believes or anticipates will or may occur in the future
are forward-looking statements. Actual results could differ materially from
the results discussed in the forward-looking statements. Forward-looking
statements are based on current expectations and projections about future
events and involve known and unknown risks, uncertainties and other factors
that may cause actual results and performance to be materially different from
any future results or performance expressed or implied by forward-looking
statements, including the following: the risk that the Merger will not close
because of a failure to satisfy one or more of the closing conditions; the
risk that Enliven Marketing Technologies' business will have been adversely
impacted during the pendency of the Merger; the risk that the operations will
not be integrated successfully; and the risk that the expected cost savings
and other synergies from the transaction may not be fully realized, realized
at all or take longer to realize than anticipated. Additional information on
these and other risks, uncertainties and factors is included in Enliven
Marketing Technologies' Annual Report on Form 10-K, Quarterly Reports on Form
10-Q, Current Reports on Form 8-K and other documents filed with the SEC.
Copyright (C) 2008 Enliven Marketing Technologies Corporation. All Rights
Reserved. Enliven, Viewpoint, Unicast, and Springbox are trademarks or
registered trademarks of Enliven Marketing Technologies Corporation.
Contact:
Ann Charles
Enliven Marketing Technologies Corporation
212-201-0836
acharles@enliven.com
Or
Jay Kolbe
Weber Shandwick
212-445-8215
jkolbe@Webershandwick.com
SOURCE Enliven Marketing Technologies Corporation
