DALLAS, June 10 TX-Belo-Corp-Award
DALLAS, June 10 /PRNewswire-FirstCall/ -- Belo Corp. (NYSE: BLC) announced
today that KTVK and KTVB were presented last evening with National Association
of Broadcasters Education Foundation (NABEF) 2008 Service to America Awards.
Service to America Awards are the highest public service honor given in the
broadcast television industry and are awarded to television stations that
demonstrate an ongoing commitment to public service in their local
communities.
KTVK, Belo's independent station in Phoenix, was selected to receive the
Television "Partnership" Award for its "Are You My Family?" campaign which
showcases children for adoption through news stories and on the Web. Since
the campaign premiered in June 2006, 65 children have been featured and 38 of
them have been matched with adoptive families. This is well over twice the
rate at which these children are normally adopted. In 2007, KTVK produced a
special half-hour program to explain the adoption process. Because of the
success of this partnership, the state agency responsible for these children
is considering expanding the strategy throughout the state of Arizona. The
partners for this ongoing campaign are Fore Adoption Foundation and Aid to
Adoption of Special Kids.
KTVB, Belo's NBC affiliate in Boise, was given the "Friend In Need" Award
by the judges for its "March Against Meth" campaign which fostered awareness
about methamphetamine addiction and the services that are available in the
community for families. The station dedicated 100 percent of its public
service resources statewide for the entire month of March to educate adults
and children on the dangers of Meth. Moreover, the campaign resulted in the
Idaho Governor's involvement in launching the Idaho Meth Project and created
new support for building the area's first detox center.
These honors mark the seventh and eighth Service to America Awards earned
by Belo television stations since 1998 when NABEF introduced the program. The
Celebration of Service to America Awards are sponsored and produced by NABEF
with major support from Bonneville International Corp. and the National
Association of Broadcasters.
About Belo
Belo Corp. is one of the nation's largest pure-play publicly-traded
television companies, with annual revenue of approximately $775 million. The
Company owns and operates 20 television stations reaching more than 14 percent
of U.S. television households, including ABC, CBS, NBC, FOX, CW and MyNetwork
TV affiliates, and their associated Web sites, in 15 highly-attractive markets
across the United States. Belo stations consistently deliver distinguished
journalism for which they have received significant industry recognition
including nine Alfred I. duPont-Columbia University Silver Baton Awards; nine
George Foster Peabody Awards; and 19 national Edward R. Murrow Awards all
since 2000, and in each case more than any other commercial station group in
the nation. Nearly all Belo stations rank first or second in their local
market. Belo owns stations in seven of the top 25 markets in the nation, with
six stations located in the fast-growing, top-14 markets of Dallas/Fort Worth,
Houston, Seattle/Tacoma and Phoenix. Additionally, the Company has created
regional cable news channels in Texas and the Northwest increasing its impact
in those regions. Additional information is available at http://www.belo.com
or by contacting Paul Fry, vice president/Investor Relations & Corporate
Communications, at 214-977-6835.
SOURCE Belo Corp.
