NEW YORK and TAMPA, Fla., June 9 NY-KCSA-TruMedia
NEW YORK and TAMPA, Fla., June 9 /PRNewswire/ -- TruMedia Technologies
Inc., seeking to create accountability in the out-of-home display industry
through its real-time, automated audience measurement solutions, has selected
KCSA Strategic Communications as its public relations agency of record.
TruMedia is led by marketing industry veteran, George E. Murphy, chief
executive officer, who previously served as senior vice president of global
marketing at Daimler Chrysler. The company's advanced imaging systems deliver
accurate viewing measurements for out-of-home advertising on posters, digital
signage, TV monitors, display windows and in-store product displays.
Out-of-home is one of the hottest market segments in the advertising industry
with advertisers spending upwards of $7.3 billion (up 7 percent from 2006) on
outdoor advertising, according to the Outdoor Advertising Association of
America.
KCSA will implement a multi-faceted campaign to introduce global brands,
advertisers and the ad agency community to TruMedia's complete range of
products and services.
"As our company expands our installed base of measurement systems, we need
a full-service agency partner that knows the out-of-home advertising industry
and can raise the visibility and importance of audience measurement," said Mr.
Murphy, CEO of TruMedia.
TruMedia is the latest addition to KCSA's growing advertising and media
practice, led by Managing Partner Henry Feintuch and Managing Director Anne
Donohoe. Clients in the group include Arbitron, Adspace Networks, Ecast,
AdPack USA, Linkstorm, Titan Worldwide, 3rd Dimension and ACM Media.
"The TruMedia team has already created a significant amount of awareness
in the industry; we've been hearing it from our existing clients as well as
members of the media," said Mr. Feintuch. "We look forward to partnering with
TruMedia to further establish its business, activate a sales pipeline and
position the company as a provider of critical marketplace research and
intelligence for the out-of-home industry."
About TruMedia
TruMedia Technologies Inc. (www.tru-media.com) is the leading provider of
real-time, automated audience measurement solutions for the out-of-home
display industry. Its proprietary and field-tested video analytics technology
measures visual attention towards posters, digital signs, TV monitors, display
windows and in-store product displays. The company's solutions accurately
track exposure to media, advertising and merchandise and can be used to
proactively change content.
Headquartered in Tampa, Fla., TruMedia has sales offices in The
Netherlands and Spain and research and development facilities in Israel. The
company's privacy policy ensures that it will not record, share or store any
images or personally identifiable data.
About KCSA Strategic Communications
Now in its 39th year, KCSA Strategic Communications (www.kcsa.com) is the
only corporate communications firm in the nation that integrates investor
relations, public relations and marketing services. The firm's customized
programs and strategic counsel create communications solutions for public and
private companies allowing them to effectively reach their desired audiences
and achieve their business marketing goals. KCSA is a founding partner of ECP
Global, an international alliance of premier independent communication
consultancies.
This release is available on the KCSA Strategic Communications site at
www.kcsa.com.
CONTACT:Anne Donohoe / Henry Feintuch
KCSA Strategic Communications
(212) 896-1261 / (212) 896-1212
adonohoe@kcsa.com / hfeintuch@kcsa.com
SOURCE KCSA Strategic Communications
