transavia.com and Ethoca Use Collaboration to Take Flight and Fight Fraudsters Head On

DUBLIN, IRELAND -- 09/29/08 --

NEWS FACTS:

• Ethoca, the leader in collaborative fraud management, today announces that transavia.com, a leading European web-based flight brand (an Air France-KLM subsidiary), has joined the Global Fraud-Fighting Community.





• transavia.com offers low-cost flights, hotels and insurance and transports approximately 5.5 million passengers a year to holiday destinations in Europe and Africa. transavia.com has successfully increased its turnover year by year and recorded positive results for the 30th year in succession -- making it one of the few profitable airlines in the world.





• transavia.com has been working hard in the fight against airline fraud over the past 3 years to keep up with the ever-changing and efficient fraudsters. In order to stamp out fraud, the airline has developed multiple fraud rules based on its own internal data. transavia.com is not new to working with others to fight fraud: as a member of the 35-strong Association of European Airlines, transavia.com has been sharing experiences among members within the association. However, this system did not extend globally or across the entire airline industry. By teaming with the Global Fraud-Fighting Community, transavia.com has access to a global footprint and transactional experience across a variety of industries.





• transavia.com has been looking for a solution that could integrate with its existing processes and eliminate the increased load on manual resources as well. The rise in e-commerce transactions coupled with pressures of mounting costs and increased fraud risk meant transavia.com needed a solution that was even more effective and more efficient at fighting fraud.





• By joining with the Community powered by Ethoca's collaborative service, transavia.com benefits from access to information not available any other way, and gains up-to-date knowledge of fraud patterns in airline and other industries. Becoming a member of the Global Fraud-Fighting Community allows transavia.com to make better decisions and differentiate more effectively between good and bad transactions, therefore declining fewer good orders and increasing profits.





• Ethoca is driving collaboration for fraud management in e-commerce and other customer-not-present environments, including phone, fax or mail-order. By securely connecting its members to a collective pool of member-provided payment experience information, Ethoca enables its members to make more informed decisions about their customer transactions in a way that is efficient, effective and ethical and not in any way a competitive threat.

QUOTES:

• "As a discount airline, we are focused on keeping our costs to the minimum in order to provide an economical service to our customers, and ensure transavia.com's profitability," said Willem A. Hondius, chief commercial officer for transavia.com. "We have developed industry-leading systems to fight fraud proactively and aggressively, but as fraudsters become increasingly professional at making transactions appear legitimate, we need to find the best ways possible to sort out the good from the bad. The collaborative approach offered by Ethoca and the Global Fraud-Fighting Community is one of the most exciting developments in fraud management to date, and we believe the pool of community experiences -- both positive and negative -- will provide us with the edge we need."





• "As one of few airlines with a long track record of profitability, transavia.com.com has done a great job of meeting customer needs while streamlining unnecessary expenses and managing the cost of fraud effectively. We are pleased to welcome such an industry leader to the Global Fraud-Fighting Community, and gratified that they recognize the value in joining together, not only with other airlines, but across multiple industries," said Andre Edelbrock, CEO of Ethoca. "Working together, Community members can offer each other much greater visibility, and transavia.com will be able to use this new insight to make the best decisions on behalf of its customers."

About Ethoca

Working in partnership with forward-thinking businesses, individuals and law enforcement, Ethoca is making e-commerce safer and more profitable by building and powering the Global Fraud-Fighting Community.

To be more successful in combating fraud, companies must collaborate across and within industries by securely sharing transaction experiences in a way that is not a competitive threat. Ethoca enables businesses that operate in customer-not-present environments (Internet, phone, fax or mail) to make more informed decisions about their customer transactions, by sharing transaction experience data in a way that is secure, automated, effective and ethical. Community members see reduced fraud, lower fraud-related costs, increased revenue from fewer wrongly rejected orders and improved customer satisfaction rates.

Ethoca(TM) is a registered trademark of Ethoca Limited. For more information about Ethoca visit www.ethoca.com.

About transavia.com

transavia.com is an independent part of the Air France - KLM Group, the largest aviation group in the world. The biggest Dutch low fare airline transavia.com offers keenly priced air transport to over 90 destinations, in particular in Europe, in the Mediterranean Sea region. On average it employs 1,600 people and 5,5 million passengers are transported per year.

The transport takes place in the Business to Business (B2B) market in the form of charter flights for tour operators, while there are 25 regular services for individual passengers in the Business to Consumer (B2C) market.

Individual passengers can also directly book a seat on 42 of the 90 charter routes.

In the past year 92% of the direct bookings were realised through the Internet. On an annual basis there have already been more than 16 million unique visitors to the website. This is an average of about 2,000 visits an hour, 24 hours a day. In this respect transavia.com is one of the largest Internet sellers of the Netherlands.

CONTACT INFORMATION:
Matt Cross
Axicom
+44 (0) 208 392 4079
Email Contact

Petra van der Peijl
transavia.com
+ 31 (0) 20 604 6592
Email Contact