May 16-18, 2008 - Los Angeles 'Bringing the Best of the Online Beauty Community Together'
NEW YORK, May 13 /PRNewswire/ -- Total Beauty Media, operator of
TotalBeauty.com, the most comprehensive online catalog of beauty products for
women, will be hosting its first ever Total Beauty Blogging Summit in
partnership with Intelligent Beauty. Over 60 of the nation's top beauty
bloggers will be attending seminars and workshops from May 16-18 in Los
Angeles, CA. In attendance will be top beauty bloggers, including Tia
Williams, Blogdorf Goodman, Makeup Bag, PopSugar and JolieNYC, and key members
of top blog networks including The Beauty Blog Network, Splendicity and B5
Media.
In just five months, TotalBeauty.com has rocketed to a position as one of
the top five beauty destinations for women on the Internet. Currently,
TotalBeauty.com and its blogger community of over 120 beauty bloggers and
beauty-related sites collectively generate over 1.2 million monthly unique
visitors.
Total Beauty's CEO and Founder, Emrah Kovacoglu, commented, "our goal for
this summit is to bring together top business and beauty experts to network,
educate and support our blogger partners in the ever-evolving business of
blogging about beauty." The summit will also introduce bloggers to over 30 of
Total Beauty's brand partners, including skin experts Kate Somerville and Lisa
Hoffman, brow expert Anastasia, plus leading beauty brands L'Oreal, Murad,
Intelligent Beauty's Raw Natural Beauty, IQderma and Redpoint. In addition,
the summit will offer panel discussions with leading experts on editing beauty
content, PR and innovative online marketing strategies, cutting-edge
technology tools and techniques, as well as beauty trend forecasting and new
product launches.
Total Beauty Media operates TotalBeauty.com, which makes available online
the largest, unbiased and comprehensive library of beauty products for women.
Launched in December 2007, TotalBeauty.com now features over 90,000
user-generated product reviews covering over 30,000 beauty products including
most known prestige, mass-market, salon and spa products. Along with its
product reviews, the site includes features such as a 'Beauty Scout' tool,
which gives users the option to customize the site and generate personalized
product recommendations. 'TotalBeauty.com TV' is filled with hours of helpful
and entertaining how-to videos that offer easy to achieve beauty solutions.
Finally, its 'community' resource enables women to share their opinions and
connect with other women who have similar beauty issues and questions. For
more information and site features, please visit www.totalbeauty.com
Founded in January 2006, Intelligent Beauty is focused on building beauty
brands through analytically driven Internet marketing. Intelligent Beauty
takes a comprehensive, start-to-finish approach to transforming ideas into
brands, from product development in our fully functional lab to the industry's
first and only in-house interactive advertising agency that specializes in the
nuances of the beauty sector. Having this unique combination of competencies
under one roof enables Intelligent Beauty to build brand recognition much more
swiftly and efficiently than traditional methods and to take advantage of
shifting trends and new market opportunities. The result is brands that are
one step ahead of an ever-evolving industry and are uniquely positioned for
both rapid and long-term, sustainable growth. For more information on
Intelligent Beauty, visit www.ibinc.com
SOURCE TotalBeauty.com
