Company will Advertise on Golf Cart GPS Screens, Participate in ProLink Network Research Program CHANDLER, Ariz., July 24
CHANDLER, Ariz., July 24 /PRNewswire-FirstCall/ -- ProLink Solutions, a
wholly-owned subsidiary of ProLink Holdings Corp. (OTC Bulletin Board: PLKH)
and the world's leading provider of Global Positioning Satellite ("GPS") golf
course management systems and digital out-of-home on-course advertising, today
announced that one of the world's largest telecommunications companies has
elected to advertise in the ProLink Network Research Program as part of a
category exclusive three-month advertising campaign.
Advertisements for the company's services will appear on one hole per
course throughout the program's run, during which the company will be ProLink
Network's exclusive national advertiser in the directory categories. The ads
will appear on the majority of screens across ProLink's US national network of
approximately 400 golf courses, nearly 30,000 screens in total.
In addition, the advertiser will receive a third-party, custom research
study detailing audience demographics, ad recall and intent to purchase, as
part of the ongoing ProLink Network Research Program. The initiative offers
exposure to the entire ProLink Network of golf courses, potentially resulting
in 21 million brand impressions, as well as independent research conducted by
Edison Media. The advertiser will have the option to extend its contract for
the 2009 calendar year, during which time it would maintain category
exclusivity.
"The ability to attract major brands to our screens shows how far the
ProLink Network has progressed in a very short time," said Andy Batkin, CEO of
the ProLink Network. "Advertisers recognize the value and unmatched access to
a key demographic that we offer. The research program gives advertisers the
means to validate the effectiveness of their campaigns on our network."
Through the ProLink Network, advertisers gain access to an affluent group
of golfers playing upscale courses and resorts featuring ProLink's 10.4" GPS
monitors on their carts. Surveys have shown remarkable recall rates in excess
of 70% for golfers viewing the on-screen ads in quarter- and full-page
formats.
ProLink's pioneering national advertising program reaches more than 13
million golfers nationwide. Through an exclusive agreement with ProLink, the
ABC National Television Sales force procures national ads on the ProLink
Network. Brands that have used ProLink to reach the coveted golf demographic
include Toyota, General Motors, American Express- Starwoods and HBO.
About ProLink
ProLink Solutions is the world's leading provider of GPS golf course
management systems and revenue-generating on-course advertising. ProLink
Solutions' core philosophy is to be a "Trusted Partner" to its golf-course
customers. From enhancing golfers' overall experience and improving
pace-of-play, to increasing current revenue streams and creating new profit
centers for golf courses, ProLink Solutions' products and services have
captured markets both nationally and globally. For more information about
ProLink, visit www.goprolink.com, call 480.753.2337 or email
info@goprolink.com.
CONTACT:
Buffalo CommunicationsRich Katz
703.891.3319
rkatz@billycaspergolf.com
Daniel Mitchell
253.312.4536
dmitchell@billycaspergolf.com
Investor Relations Contact:
CEOcast, Inc.
Gary Nash
212.732.4300
gnash@ceocast.com
SOURCE ProLink Holdings Corp.
