SEOUL, Korea & MIAMISBURG, Ohio - (Business Wire)
Teradata Corporation (NYSE:
TDC), the global leader in
enterprise data warehousing, today announced that Standard Chartered First Bank Korea (SCFB) has selected
Teradata Relationship Manager (TRM), a comprehensive analytics and marketing automation software portfolio for customer relationship management (CRM). This software package is designed to help marketers fully leverage the power, speed and real-time capabilities of the Teradata Enterprise Data Warehouse (EDW), which is the foundation for the bank
’s business intelligence management system.
Teradata Relationship Manager combines marketing analytics to explore customer behavior and interests – with a range of capabilities to engage customers wherever they prefer to interact. This enables more intelligent and profitable customer interactions, matching personalized messages to banking customers at the best time and point of service. Banks typically use event-triggered customer contact, enabled by TRM, to ensure peak timing and relevance to individual customers. This results in peak marketing productivity and return on investment, optimizing communication through the customer’s preferred channels such as email, call center, mobile phone text messaging (SMS), direct mail, point of service (POS) and ATMs.
“The goal of our project is to change the traditional product-push business model into a more customer-driven model. We want to deliver customized services in an effort to enhance customer loyalty and provide measurable customer value,” said Yountaek Lee, General Manager of SCFB’s CVM (Customer Value Management) Division. “Teradata’s advanced technology and industry-leading expertise will help the bank to devise a more customer-driven strategy, maximize sales and build a customer-friendly brand image through closer communication.”
“Teradata is pleased to assist SCFB in its endeavor to achieve the goal of ‘Customer First’,” said Con Vass, country manager for Teradata Korea. “SCFB is a leader in customer relationship management and the first bank in South Korea to utilize a full customer-focused marketing approach. They are our partner and we will support them as they continue to grow.” The adoption of TRM will serve as an upgrade to the existing Teradata CRM software.
Momentum for CRM solutions at Teradata is growing. In November, Teradata announced that SCFB was one of its Market Leader Award winners for highly effective CRM programs by Teradata customers. Experts from Harvard University, Baylor University and CRM analysts at Yankee Group scored submissions. The winners in each category were:
- Overstock.com and Standard Charter First Bank (Korea) tied as winners for Transforming the Organization by increasing customer-centricity through tactical business process transformation.
- Westpac Banking Corporation (Australia) won for CRM Innovation, with a focus on unique, intriguing implementations that demonstrate exceptional results in direct marketing, email marketing, multiple channel usage, multi-step campaigns, event-based marketing and loyalty marketing leading to more efficient marketing spend with increased customer acquisition and retention.
- AT&T Business won in the category of Customer Strategy, for achieving its marketing objectives by helping account teams to communicate more consistently with customers, providing them with relevant and valuable analytical CRM intelligence to grow their relationships and create more opportunities.
- National Australia Group Europe (U.K., banking), won in the category of Rising Star, showcasing companies with newer implementations of Teradata CRM solutions that are demonstrating exceptional business performance, reporting tangible “before and after” results with documented examples.
In May, Teradata announced that it was placed in the Leaders Quadrant in Gartner’s report, “Magic Quadrant for Multichannel Campaign Management, 2008,” by Adam Sarner. Multichannel campaign management refers to marketing processes that enable companies to communicate with customers across channels such as web sites, email, mobile devices, call centers, direct mail, stores, branches and communities of interest.
Teradata Relationship Manager (TRM) is the only customer relationship management (CRM) software portfolio that is tightly integrated with the world’s highest-performing data warehouse platform, resulting in a unique and powerful value proposition.
“Companies choose the Teradata value proposition for CRM when their marketers require a sophisticated, scalable system that orchestrates smart, authentic customer conversations in complex markets,” said Sam Gragg, vice president for Teradata Customer Management Solutions Marketing. “Our TRM program is gaining momentum , building on the powerful Teradata platform family and successful Teradata CRM portfolio, with more than 150 customers across the world, many new this year.”
About Teradata
Teradata Corporation (NYSE: TDC) is the world’s largest company solely focused on raising intelligence through data warehousing and enterprise analytics. Teradata is in more than 60 countries and on the Web at www.teradata.com.
Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.
Teradata Corporation
Mike O’Sullivan, 937-242-4786
mike.osullivan@teradata.com
or
Teradata - Korea
Rio Lee, 822-2071-4438
rio.lee@teradata.com
