Top Brands Tap Experian CheetahMail for Customer-Centric Email Marketing

NEW YORK, Nov. 9 /PRNewswire/ -- Experian® CheetahMail®, a global leading provider of email marketing and customer intelligence technologies, today announced the addition of several of today's most innovative brands to its leading client base. Lilly Pulitzer, Museum of Fine Arts Boston, Paper Source, Inc. and TV Guide Magazine are some of the businesses to recently begin working with Experian CheetahMail to leverage the email service provider's highly regarded technology, service and expertise.

In a rapidly growing industry outfitted with shifting customer behavior and an unstable economic climate, Experian CheetahMail has continued to grow by providing innovative and cost-effective products and services that drive measurable results for its clients. As email marketing becomes a more vital component and chief revenue driver for today's businesses, enterprises from all industries -- including entertainment, publishing, travel, finance and retail -- have decided to leverage Experian CheetahMail's data-driven email marketing technology and superior strategic service to engage their customers on a personal level.

"We conducted an immense amount of research before choosing an email service provider. When evaluating the differences between many of the vendors out there today, we were impressed with the wide spectrum of clients that Experian CheetahMail works with. Their vast experience and deep relationships with big-name businesses in every industry, so many of which we look to as successful and innovative business leaders, definitely helped clinch our decision to become part of the Experian CheetahMail family," said Heather Stege, General Manager, Direct to Consumer for Paper Source, Inc.

A veteran in the email marketing industry, Experian CheetahMail has received major accolades for its consistently strong performance and customer engagement capabilities. Most recently, Experian CheetahMail placed in the uppermost ranking of Internet Retailer's Top 500 Guide for the fourth consecutive year, indicating that more of today's leading online retailers work with Experian CheetahMail than any other provider. In addition, Experian CheetahMail has been consistently ranked as a leader by industry analysts and continues to place above the competition in terms of size, revenue and email send volumes.

"Businesses today have a great deal of options available to them when it comes to where to invest their marketing dollars and what service providers to work with," said Matt Seeley, president of Platforms for Experian Marketing Services. "We are excited that so many of today's most innovative and highly regarded brands have selected us as their partner in the competitive and ever-changing email marketing landscape. It's a telltale sign that we're advancing our technology and building our service model in exactly the right way."

About Experian CheetahMail
Experian CheetahMail is the trusted service provider of email marketing and customer intelligence technologies for top enterprises worldwide. With the industry's largest client services teams, feature-rich email technology and a broad range of data management options, Experian CheetahMail enables clients to build data-driven, relevant relationships with their customers. Servicing the world's most recognizable brands, Experian CheetahMail's globally diverse client base includes 1800Flowers, Barclays, Borders Books, Discovery Communications, KLM, Neiman Marcus and Wyndham Hotels. Experian CheetahMail, a business unit of Experian (LSE: EXPN), was founded in 1998 and is headquartered in New York City, with offices in Los Angeles, San Francisco, London, Dublin, Amsterdam, Paris, Barcelona, Sydney, Auckland, Singapore, Hong Kong, Beijing and Melbourne. For more information, please visit http://www.cheetahmail.com or email info@cheetahmail.com.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners.