Consumers will be able to find and purchase products sold on Amazon.com directly from their television without missing a second of programming ALVISO, Calif., July 22
ALVISO, Calif., July 22 /PRNewswire-FirstCall/ -- TiVo Inc.
(Nasdaq: TIVO), the creator of and a leader in advertising solutions and
television services for digital video recorders (DVRs), today announced they
have teamed up with Amazon to provide consumers with the ability to purchase
physical products from Amazon.com on their TV sets, using their TiVo remote
control. With this new Product Purchase feature, television advertisers will
have the unique ability to market products sold through Amazon.com on any
broadcast or cable network, any TV show, or via any of TiVo's extensive
interactive advertising features.
"Product Purchase adds a whole new dimension to the TV viewing
experience," said Evan Young, Director of Broadband Services for TiVo Inc. "By
teaming with Amazon.com, TiVo enables viewers to purchase products related to
their favorite TV shows or that they've seen in TV ads without leaving their
couch. For example, if a guest on the Daily Show or Oprah has a new book, CD,
or DVD out, you can purchase it on Amazon.com using your TiVo remote without
missing a second of TV, whether the viewer is watching live or recorded. The
viewer with an impulse can buy right away and no longer needs to remember to
do so the next time they are at their PC. Television advertisers and consumer
products companies are no longer limited to the traditional linear shopping
channels that require live viewing for product merchandising and fulfillment
-- if their product is seen or advertised on any TV show or network, and sold
by Amazon.com it can be merchandised to viewers through TiVo."
Consumers will also be able to use TiVo's Universal Swivel Search to
easily explore and buy products associated with their favorite shows, movies,
actors, and directors, directly from the television set using their TiVo
remote. Upon selecting a product users will have the option to complete the
purchase immediately or add it to their Amazon.com shopping cart for later
checkout. Shipping and tax, if applicable, will be automatically calculated
and presented to the user before final confirmation, and purchases will be
secured with a PIN associated with the user's Amazon.com account. In
addition, television advertisers will be able to merchandise specific products
through TiVo advertising features such as Interactive Tags, Gold Star
Sponsorships, and Program Placement.
Scott Merlino, senior manager of business development at Amazon.com, said,
"Teaming up with TiVo enables TV advertisers to break free of traditional
shopping channel limitations and reach a specific, targeted audience
regardless of which network or show they are watching. Now, a record label
can merchandise and sell a new artist's CD on a show where the music is
featured, or a publisher can merchandise an author's book during a talk show
when the author appears as a guest -- the marketing possibilities are endless.
Teaming up with TiVo is a great way to engage consumers during a TV program
with a direct connection to the product being sold."
TiVo's interactive advertising solutions allow advertisers to reach
consumers in a time-shifted world and offer the option of taking a closer look
at the products that interest them. TiVo's Program Placement feature enables
advertisers to target viewers with related products via specific shows and
genres. Interactive Tags enhance traditional commercials and make them
actionable, allowing consumers to get additional information or take advantage
of unique offers while automatically pausing their program.
All purchases made from Amazon.com using TiVo's Product Purchase feature
come with Amazon.com's trusted reputation for superior customer service and
are delivered directly to the consumer's preset delivery address.
Starting today, TiVo will launch the new service to consumers by
merchandising products related to several high profile shows, including but
not limited to The Oprah Winfrey Show, The Ellen DeGeneres Show, The Colbert
Report, and Burn Notice. Broadband-connected Series2(TM) Series3(TM) and TiVo
HD DVRs will be able to take advantage of this new feature.
About TiVo Inc.
Founded in 1997, TiVo (NASDAQ: TIVO) pioneered a brand new category of
products with the development of the first commercially available digital
video recorder (DVR). Sold through leading consumer electronic retailers and
our website, TiVo has developed a brand which resonates boldly with consumers
as providing a superior television experience. Through agreements with leading
satellite and cable providers, TiVo also integrates its DVR service features
into the set-top boxes of mass distributors. TiVo's DVR functionality and ease
of use, with such features as Season Pass(TM) recordings and WishList(R)
searches and TiVo KidZone, have elevated its popularity among consumers and
have created a whole new way for viewers to watch television. With a continued
investment in its patented technologies, TiVo is revolutionizing the way
consumers watch and access home entertainment. Rapidly becoming the focal
point of the digital living room, TiVo's DVR is at the center of experiencing
new forms of content on the TV, such as broadband delivered video, music and
photos. With innovative features, such as TiVoToGo(TM) transfers and online
scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV
your way. (R)" The TiVo(R) service is also at the forefront of providing
innovative marketing solutions for the television industry, including a unique
platform for advertisers and audience research measurement.
TiVo, 'TiVo, TV your way.', Season Pass, WishList, TiVoToGo, Stop||Watch,
and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its
subsidiaries worldwide. (C) 2008 TiVo Inc. All rights reserved. All other
trademarks are the property of their respective owners.
SOURCE TiVo Inc.
