MUMBAI, India, April 15 /PRNewswire/ -- TinselVision.com announced today key changes to its online content distribution arrangements with Star India and other licensors which extend viewing rights to internet users in India while expanding audience engagement globally. The revised licensing terms address customer access and convenience in two major steps. TinselVision will now deliver television programming entirely free to its rapidly growing audience in a deal which also marks its first foray within the Indian domestic market.
TinselVision.com has tied up with Star India, Zee Telefilms, B4U Networks, Zoom TV and other leading entertainment providers to offer their premier content over its online distribution platform. The Dubai-backed, US-India venture will announce several new and leading television and film brands joining its family of licensors in the coming days, firmly establishing its premium content leadership position among online Bollywood and Indian entertainment destinations.
TinselVision launched its beta services in November, 2007, and recently announced a site re-design and full services re-launch of tinselvision.com in Q2, 2008, which is due for release shortly after the premiere of its community portal, ChannelMine(TM), and its beta home service for television viewers, Veodi(TM).
"We are extremely excited to extend premium offerings from our licensors to our growing viewership at no cost and within the Indian sub-continent," says Chase Weir, Chairman & CEO at Tinsel. "These positive revisions to deal terms coincide with our new ad networks and salesforces coming online in the US, UK and India, allowing us to implement our ad-supported monetization strategy for our trusted partners."
ABOUT TINSELVISION
TinselVision(TM), a trademarked service of Tinsel Cinema, LLC, is a Washington, DC and Mumbai, India-based premium VoD provider launched its niche service in late November 2007, achieving traffic leadership within its segment in January, 2008. TinselVision delivers Bollywood and South Asian movies, television series and sporting events via IPTV to PCs, laptops, TVs and mobile devices to South Asian households in the US, UK, Canada, and globally. The service seeks to provide nearly 100 million visitors and viewers with community, lifestyle, aspiration, choice, affordability, control and convenience through on-demand access to one of the largest libraries of South Asian content while offering a new and lucrative distribution channel to content producers and owners. The company licenses content from Zee TV, News Corporation's, Star TV, Zoom TV, Yash Raj Film, Shemaroo, Ultra and B4U Networks, among others. For more information visit http://www.tinselvision.com/.
MEDIA CONTACTS:
TinselVision:
For additional information or, to arrange interviews with TinselVisio(TM), please contact Pankaj Bhushan, VP of S&M, in the US at +1 202 213 8113 or, pankaj@tinselvision.com.
TinselVision.com
