SANTA MONICA, CA -- 05/12/08 --
The Search Agency (TSA), a leading search
engine marketing (SEM) and search engine optimization (SEO) firm, announced
today that it has appointed Barbara Palmer as President effective
immediately. Palmer, an operations and marketing executive with more than
17 years of experience, was most recently a Principal in 2 Degrees
Ventures, Inc., a branded entertainment professional services agency.
"The addition of Barbara to our team comes at a very exciting time for The
Search Agency," said David Hughes, Chief Executive Officer of TSA. "She
brings an extensive marketing background along with impeccable leadership
and operational skills to The Search Agency at a time when our business is
on a rapid growth trajectory. Barbara has been responsible for hundreds of
millions of dollars in marketing spend and brand building, much of which
utilized online search as a focus, and she will bring that expertise to how
we service our clients in the future."
On April 28th, 2008, The Search Agency announced that it received a
strategic investment from JMI Equity, a leading private equity firm focused
on investments in growing software and business services companies. The
Search Agency plans to use the investment from JMI to expand its sales and
marketing efforts, and to support the continued research and development of
the company's proprietary technology.
"The Search Agency's position as a leader in SEM and SEO and their superior
customer service make this a great environment for me to apply my marketing
and operations experience," said Ms. Palmer. "David is among the brightest
corporate executives I have ever known and it is an exceptional opportunity
to work side-by-side with him to maximize the results for each client. I
look forward to working with the entire Search Agency team to further
enhance its competitive position and to contribute to the company's
continued growth and success."
Prior to 2 Degrees, Ms. Palmer held the position of Senior VP at Ameriquest
Mortgage Company, responsible for all aspects of marketing including a $100
million annual Internet marketing budget. She previously rose from VP
Marketing to VP Business Development to Senior VP Marketing Operations at
United Online and was responsible for customer acquisition and retention,
as well as member lifecycle and user experiences. She began her career in
the entertainment industry at Paramount Pictures, Planet Hollywood and
Universal Studios Hollywood.
About the Search Agency
The Search Agency is a profitable, privately held corporation that employs
search industry experts to guide its clients through the complicated world
of search engine marketing (SEM) and search engine optimization (SEO) and
in turn convert quality traffic for those client's into revenue through
conversion path optimization (CPO). This personal approach combined with
the company's innovative and proprietary technology enables its clients to
maximize ROI on search spend. The Search Agency is located in Santa Monica,
CA with offices in Rhode Island, Nevada and Texas. For additional
information please visit www.thesearchagency.com.
Media Inquiries:
Stephanie Robey
310.582.5748
Email Contact
Business Development Inquiries:
Steve Levitt
310.582.5720
Email Contact
